Moocho’s Cheese Shreds are Now Available in Dairy-Free Options
Michael Hemsworth — November 26, 2020 — Marketing
References: moochofoods & drugstorenews
The Moocho’s cheese shreds have been expanded by the brand with a number of plant-based options for consumers to pick up when looking for a plant-based alternative to use in their favourite recipes. The products come in three varieties including Cheddar, Mozzarella and Fiesta Blend, which are all made using fermented cultures and aged using traditional cheese-making techniques. This is reported to deliver an exceptionally flavorful and high-quality product that is vegan-friendly, gluten-free, non-GMO and cholesterol-free.
President and CEO of Moocho and Tofurky Jaime Athos spoke on the new Moocho’s cheese shreds saying, "Category research suggests shoppers see a gap in the plant-based cheese category where brands haven’t been able to provide a taste and texture that people crave. Moocho aims to improve category perception and impress a market hungry for delicious, affordable and accessible plant-based options. As a category, we can do better now, with more ingredient options available.”
President and CEO of Moocho and Tofurky Jaime Athos spoke on the new Moocho’s cheese shreds saying, "Category research suggests shoppers see a gap in the plant-based cheese category where brands haven’t been able to provide a taste and texture that people crave. Moocho aims to improve category perception and impress a market hungry for delicious, affordable and accessible plant-based options. As a category, we can do better now, with more ingredient options available.”
Trend Themes
1. Plant-based Cheese Alternatives - Opportunity to tap into the growing demand for plant-based cheese options that deliver great taste and texture.
2. Fermented Cultures in Cheese-making - Opportunity to utilize fermented cultures in traditional cheese-making techniques to create flavorful and high-quality plant-based cheese products.
3. Gluten-free and Non-gmo Products - Opportunity to cater to the increasing consumer demand for gluten-free, non-GMO plant-based cheese options.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop and market innovative plant-based cheese products.
2. Health and Wellness - Opportunity for health and wellness industry to promote and support the availability of plant-based cheese alternatives.
3. Retail and Grocery - Opportunity for retailers and grocery stores to expand their plant-based product offerings, catering to a growing customer base seeking dairy-free cheese options.
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