You'll Want to Take a Chomp Out of the Jurassic Dairy Queen Blizzard
Laura McQuarrie — June 9, 2015 — Marketing
References: dairyqueen & youtube
Now that the release of the new Jurassic Park movie is nearing, Universal Pictures is making the most of co-branded partnerships to entice people to the theater with treats like the new Dairy Queen Blizzard.
This chilled snack called the Dairy Queen Jurassic Smash Blizzard is a combination of peanut butter cookies "smashed together with" chocolate chip cookie dough, peanut butter, chocolate chunks blended in a creamy vanilla soft serve. Although the dessert is far less terrifying than it looks, the treat is still a delicious way to make the most of the upcoming Jurassic World title.
DQ's comical ad for the Dairy Queen Jurassic Smash Blizzard features a guy who cleverly chooses to have his order to stay, while a dinosaur rampage is happening outdoors.
This chilled snack called the Dairy Queen Jurassic Smash Blizzard is a combination of peanut butter cookies "smashed together with" chocolate chip cookie dough, peanut butter, chocolate chunks blended in a creamy vanilla soft serve. Although the dessert is far less terrifying than it looks, the treat is still a delicious way to make the most of the upcoming Jurassic World title.
DQ's comical ad for the Dairy Queen Jurassic Smash Blizzard features a guy who cleverly chooses to have his order to stay, while a dinosaur rampage is happening outdoors.
Trend Themes
1. Co-branded Partnerships - There is an opportunity for businesses to collaborate with popular movie franchises and create co-branded products to attract customers.
2. Innovative Dessert Combos - There is potential for businesses to experiment with unconventional combinations of dessert ingredients to create unique and exciting treats.
3. Creative Advertising Campaigns - Businesses can explore imaginative and humorous advertising strategies to engage customers and generate buzz around their products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of co-branded partnerships to create limited-edition menu items and attract customers.
2. Entertainment - The entertainment industry can explore collaborations with food and beverage brands to create promotional products that enhance the movie-watching experience.
3. Advertising and Marketing - The advertising and marketing industry can work with businesses to develop creative ad campaigns that leverage popular culture references and engage target audiences.
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