Cathedral City Cheeses Have Been Updated to be Heritage-Focused
Michael Hemsworth — April 29, 2016 — Lifestyle
References: brandopus & thedieline
Cathedral City is one of the most popular dairy product brands in the United Kingdom, and the latest packaging design looks to help convey this in style.
Designed by BrandOpus, the new Cathedral City cheese packaging features a demure red color and color-based product variation labeling approach. This allows consumers to spot the variety they want by simply recalling the color they favor the most.
The Cathedral City dairy product packaging is resealable to ensure maximum freshness from the first slice to the last. Head of Marketing at Cathedral City, Will Hemmings, said of the rebranding that, "We’re delighted with the new identity for Cathedral City. The brand has come so far in the past few years, and with further plans in the pipeline in terms of NPD and new campaigns, it's great that we now have a strong identity robust enough to support our future development."
Designed by BrandOpus, the new Cathedral City cheese packaging features a demure red color and color-based product variation labeling approach. This allows consumers to spot the variety they want by simply recalling the color they favor the most.
The Cathedral City dairy product packaging is resealable to ensure maximum freshness from the first slice to the last. Head of Marketing at Cathedral City, Will Hemmings, said of the rebranding that, "We’re delighted with the new identity for Cathedral City. The brand has come so far in the past few years, and with further plans in the pipeline in terms of NPD and new campaigns, it's great that we now have a strong identity robust enough to support our future development."
Trend Themes
1. Color-based Product Labeling - Companies can implement color-based product labeling to help consumers easily spot the product they want.
2. Resealable Packaging - Creating resealable packaging for dairy products can help ensure maximum freshness for the consumer.
3. Heritage-focused Branding - Companies can update their branding to be more heritage-focused and convey a strong identity.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can implement these packaging trends to keep up with consumer demand for freshness and convenience.
2. Design - Design companies can help brands create distinctive packaging that is eye-catching, easy to use, and supports their future development.
3. Marketing - Marketing professionals can guide companies to develop heritage-focused branding that resonates with a loyal customer base.
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