The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
Katherine Pendrill — May 5, 2016 — Marketing
References: yplanapp & eventmagazine
Today Cadbury is opening its highly anticipated Dairy Milk Medley Lounge to give consumers a new way to indulge in its products. Chocolate is often associated with pampering one's self and now customers can do just that by indulging in sweet treats while enjoying a complimentary massage or manicure.
The Dairy Milk Medley Lounge is a one-day pop-up event located in London's Soho neighborhood. The lounge is designed to replicate the relaxing feeling that comes from enjoying Cadbury's Dairy Milk products. As brand manager for Cadbury Dairy Milk Albane De la Neuville explains, "The pampering lounge is the perfect place for people to truly relax and experience what it feels like to bite into a new Medley bar." To replicate this feeling, guests will be treated to beauty treatments such as manicures and massages while sampling new chocolate bar flavors such as Fudge and Nuts & Raspberry.
The Dairy Milk Medley Lounge is a one-day pop-up event located in London's Soho neighborhood. The lounge is designed to replicate the relaxing feeling that comes from enjoying Cadbury's Dairy Milk products. As brand manager for Cadbury Dairy Milk Albane De la Neuville explains, "The pampering lounge is the perfect place for people to truly relax and experience what it feels like to bite into a new Medley bar." To replicate this feeling, guests will be treated to beauty treatments such as manicures and massages while sampling new chocolate bar flavors such as Fudge and Nuts & Raspberry.
Trend Themes
1. Pampering Chocolate Experiences - Opportunity to create unique chocolate-focused experiences that combine indulgence with relaxation.
2. Chocolate and Beauty Integration - Opportunity to integrate chocolate products with beauty treatments to create unique and indulgent experiences.
3. Personalized Chocolate Treatments - Opportunity to offer personalized chocolate-focused treatments that cater to individual preferences.
Industry Implications
1. Hospitality and Events - Opportunity to create pop-up chocolate lounges and experiential events that offer a unique and indulgent experience for guests.
2. Chocolate and Confectionery - Opportunity for chocolate companies to partner with beauty and wellness brands to offer combined chocolate and beauty products and services.
3. Spa and Wellness - Opportunity for spas and wellness centers to incorporate chocolate-based treatments and experiences for their customers.
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