Serenity Kids' Dairy-Free Smoothie Pouches are Protein-Rich
Laura McQuarrie — February 6, 2023 — Lifestyle
References: prnewswire
Serenity Kids launched the first-ever low-sugar, dairy-free smoothie pouches with grass-fed collagen for children. There are four of the Dairy-Free Smoothie + Protein pouch varieties for kids to try: Berry Butternut, Pumpkin Spice, Sweet Potato Spice, and Beet & Carrot.
With this release, the brand is introducing the first-ever baby food products on the market to include protein from grass-fed collagen. "Collagen continues to trend as a result of its many health benefits, but babies and toddlers have been left out," said Serenity Carr, co-founder and CEO of Serenity Kids, in a press release, "Young children may not always get enough protein from their normal diet, so collagen can be an effective supplement during this critical time of growth."
With this release, the brand is introducing the first-ever baby food products on the market to include protein from grass-fed collagen. "Collagen continues to trend as a result of its many health benefits, but babies and toddlers have been left out," said Serenity Carr, co-founder and CEO of Serenity Kids, in a press release, "Young children may not always get enough protein from their normal diet, so collagen can be an effective supplement during this critical time of growth."
Trend Themes
1. Dairy-free Smoothie Pouches - Opportunity for companies to create similar dairy-free, protein-rich smoothie pouches for children and adults with collagen and low sugar as a healthier alternative to traditional smoothies.
2. Grass-fed Collagen Supplements - Opportunity for companies to explore grass-fed collagen supplements for babies and toddlers to provide more options for meeting their protein needs while also capitalizing on the growing trend of collagen in the health and wellness industry.
3. Protein-rich Baby Food Products - Opportunity for companies to develop and market baby food products that contain protein as a supplement, providing more options for parents in meeting their children's nutritional needs during crucial stages of growth.
Industry Implications
1. Baby Food - Opportunity for the baby food industry to expand their product offerings to include protein-rich options for babies and toddlers to meet their nutrition needs while also appealing to parents who are becoming more health-conscious and looking for healthier options for their children.
2. Health and Wellness - Opportunity for the health and wellness industry to explore collagen supplements for babies and toddlers as a way to tap into the growing trend of collagen while also providing a safe and effective way for children to get the protein they need.
3. Smoothie Industry - Opportunity for the smoothie industry to develop and market dairy-free, low-sugar smoothies that are also protein-rich, appealing to health-conscious consumers looking for healthier alternatives to traditional smoothies that are often high in sugar and lacking in protein.
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