Nike Celebrates Día De Muertos with Its Latest Collection
Ellen Smith — October 10, 2020 — Fashion
Nike is celebrating Mexico’s annual Día de Muertos, or Day of the Dead, with a revamped shoe collection that consists of the Air Jordan 1, Air Max 90 and more.
The vibrant line aims to embody the authenticity of the culture, boasting colorways and leveraging traditional motifs that represent the celebration. One of those motifs include the use of the Mexican marigold, which is a flower representing the continuity of life. Other design elements include the imagery of traditional ofrendas, which pay homage to deceased family. The colorways for this line boasts orange, purple and green hues, but what's most exciting is the use of texture with embroidery and panelling seen on multiple iterations throughout.
Image Credit: Nike
The vibrant line aims to embody the authenticity of the culture, boasting colorways and leveraging traditional motifs that represent the celebration. One of those motifs include the use of the Mexican marigold, which is a flower representing the continuity of life. Other design elements include the imagery of traditional ofrendas, which pay homage to deceased family. The colorways for this line boasts orange, purple and green hues, but what's most exciting is the use of texture with embroidery and panelling seen on multiple iterations throughout.
Image Credit: Nike
Trend Themes
1. Revamped Shoe Collections - Opportunity for brands to innovate and refresh their existing shoe collections with cultural or holiday themes.
2. Authentic Cultural Representations - Opportunity to create products that authentically represent different cultures and their celebrations, appealing to diverse consumers.
3. Incorporation of Traditional Motifs - Opportunity for brands to incorporate traditional motifs and elements from various cultures into their product designs, adding a unique and meaningful aesthetic.
Industry Implications
1. Footwear - Shoe companies can leverage cultural celebrations and traditional motifs to create unique and appealing footwear collections.
2. Fashion and Apparel - Fashion brands can capitalize on the trend by designing holiday-themed clothing and accessories that celebrate various cultural traditions.
3. Home Decor and Giftware - Companies specializing in home decor and giftware can develop products inspired by cultural celebrations, offering customers authentic and meaningful items for their homes or as gifts.
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