Andie is a Swimwear Brand Made by Women for Women
Ellen Smith — June 8, 2018 — Fashion
References: andieswim
Andie is a D2C swimwear brand that's on a mission to empower women of all body types.
Designed by women, for women, this chic and affordable brand offers looks that range from elegant to whimsical, presenting something for everyone's aesthetic. Those drawn to vibrant colors and bolder silhouettes might be drawn to the brand's Biarritz top -- a high-neck two-piece with a unique cut-out detailing on the suit's reverse. Fans of more traditional styles might opt for the Amalfi -- a timeless one-piece with a clean neck line suit that arrives in black, navy blue, white and pink.
Each gorgeous silhouette arrives for under $100 and is constructed from a durable blend of spandex and nylon. The online-only brand offers free shipping, free returns and unlimited exchanges, making for a stress-free experience. Equal parts chic and comfortable, the Andie brand is sure to help women feel empowered by the pool this summer.
Designed by women, for women, this chic and affordable brand offers looks that range from elegant to whimsical, presenting something for everyone's aesthetic. Those drawn to vibrant colors and bolder silhouettes might be drawn to the brand's Biarritz top -- a high-neck two-piece with a unique cut-out detailing on the suit's reverse. Fans of more traditional styles might opt for the Amalfi -- a timeless one-piece with a clean neck line suit that arrives in black, navy blue, white and pink.
Each gorgeous silhouette arrives for under $100 and is constructed from a durable blend of spandex and nylon. The online-only brand offers free shipping, free returns and unlimited exchanges, making for a stress-free experience. Equal parts chic and comfortable, the Andie brand is sure to help women feel empowered by the pool this summer.
Trend Themes
1. D2C Swimwear Brands - Disruptive innovation opportunity: Create a D2C swimwear brand that caters to women of all body types, offering chic and affordable designs.
2. Empowering Women - Disruptive innovation opportunity: Develop products and brands that empower women, addressing their unique needs and preferences.
3. Affordable Luxury - Disruptive innovation opportunity: Build affordable luxury brands that offer high-quality products at accessible price points.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate body-positive messages and inclusive sizing in swimwear fashion brands.
2. E-commerce - Disruptive innovation opportunity: Optimize online shopping experiences, providing free shipping, free returns, and unlimited exchanges.
3. Athleisure - Disruptive innovation opportunity: Combine fashion and functionality in swimwear, blurring the line between athletic and leisurewear.
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