Artistic Underwear in the Cynthia Rowley Shapewear Collection
Luisa Amanda Gomes — April 26, 2010 — Fashion
References: cynthiarowley & coutorture
The Cynthia Rowley Shapewear collection has a great selection for anyone who's looking to enhance their wardrobe this summer.
As shapewear and other figure-enhancing garments are making a comeback, there's no reason to for you to dip into your mother's closet for traditional nude-colored slimming undies and plain girdles.
Cynthia Rowley's shapewear collection has taken these tradition body-shapers and infused with eye-catching designs! This new take on underwear is incredible.
Implications - Consumers are naturally drawn to products that contain some sort of sex appeal. Products that utilize sex as a selling aspect are more appealing than those which simply serve a practical purpose. In order to attract more shoppers, a company could focus on this.
As shapewear and other figure-enhancing garments are making a comeback, there's no reason to for you to dip into your mother's closet for traditional nude-colored slimming undies and plain girdles.
Cynthia Rowley's shapewear collection has taken these tradition body-shapers and infused with eye-catching designs! This new take on underwear is incredible.
Implications - Consumers are naturally drawn to products that contain some sort of sex appeal. Products that utilize sex as a selling aspect are more appealing than those which simply serve a practical purpose. In order to attract more shoppers, a company could focus on this.
Trend Themes
1. Artistic Underwear - Opportunity for companies to create innovative and visually appealing designs for shapewear and other figure-enhancing garments.
2. Eye-catching Shapewear - Opportunity to create shapewear with unique and attention-grabbing designs, catering to consumers' desire for fashionable undergarments.
3. Figure-enhancing Fashion - Opportunity to expand the market for figure-enhancing garments beyond traditional nude-colored slimming undies and plain girdles by incorporating art and fashion into the designs.
Industry Implications
1. Fashion - Fashion companies can explore creating artistic and visually appealing shapewear and figure-enhancing garments to meet the growing demand for fashionable undergarments.
2. Apparel Manufacturing - Opportunity for apparel manufacturers to incorporate unique designs into shapewear and figure-enhancing garments to differentiate their products in the market.
3. Lingerie - Lingerie companies can innovate by blending art and fashion into their designs, creating visually appealing and figure-enhancing undergarments for consumers.
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