The Ordinary's Regimen Builder Creates Customized Skincare Routines
Laura McQuarrie — March 4, 2021 — Fashion
References: theordinary.deciem & refinery29
The Ordinary is an ingredient-focused skincare brand and some of its formulas may seem confusing to beginners who are looking to build a customized skincare routine. The brand created a new smart digital service called the Regimen Builder that helps to sift through products based on users' specific concerns.
The four-minute experience starts with filling in a few key details, including skin concerns that are known or unknown. From there, users will be able to pinpoint issues like dryness and dehydration, congestion or dullness in order to get personalized recommendations. The brand makes everything from serums and cleansers to moisturizers and the Routine Builder makes it easy to determine which ingredient-led formulas might be the best problem solvers or preventative care solutions.
The four-minute experience starts with filling in a few key details, including skin concerns that are known or unknown. From there, users will be able to pinpoint issues like dryness and dehydration, congestion or dullness in order to get personalized recommendations. The brand makes everything from serums and cleansers to moisturizers and the Routine Builder makes it easy to determine which ingredient-led formulas might be the best problem solvers or preventative care solutions.
Trend Themes
1. Customized Skincare Routines - The Ordinary's Regimen Builder utilizes smart digital service to recommend skincare routines based on users' specific concerns, leading to a trend towards customized skincare.
2. Ingredient-focused Skincare - The Ordinary's focus on ingredient-based skincare opens up more opportunities to disrupt the traditional marketing strategies in the skincare industry.
3. Smart Digital Services for Skincare - The Regimen Builder service sets a trend for integrating AI technology into the beauty industry to personalize and streamline the consumers' shopping experience.
Industry Implications
1. Beauty and Skincare Industry - The Ordinary's Regimen Builder introduces a new way of creating and marketing skincare products, making the company stand out in the highly saturated beauty industry.
2. AI Technology Industry - The Regimen Builder's smart digital service utilizes AI technology to personalize skincare routines, opening up opportunities to incorporate AI into other industries.
3. E-commerce Industry - The Regimen Builder service enhances the e-commerce industry by making it easier and more efficient for consumers to shop for skincare products online, leading to potential disruption in the traditional brick and mortar retail models.
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