Custom Shades From Lynx Optique Bring Out Your Nerdy Side
Tisah Tucknott — May 18, 2009 — Fashion
References: lynx-optique.fr & wired
Build your own fashion with these LEGO-mania sunglasses. With a collaboration between Lego and online specs retailer Lynx Optique, these cool-looking shades are sure to bring out your nerdy side.
Also great for kids, the LEGO shades allow the opportunity for personal customization. Who knew the combination of cool and nerdy would be such a success?
Implications - Fashion accessories that are built with more than one purpose are definitely going to get people's attention. These items are great for the kids market because they can use the accessory as a toy as well as a fashion statement. Needed accessories such as sunglasses are great in toy form because they are built to amuse and protect eyes from the sun.
Also great for kids, the LEGO shades allow the opportunity for personal customization. Who knew the combination of cool and nerdy would be such a success?
Implications - Fashion accessories that are built with more than one purpose are definitely going to get people's attention. These items are great for the kids market because they can use the accessory as a toy as well as a fashion statement. Needed accessories such as sunglasses are great in toy form because they are built to amuse and protect eyes from the sun.
Trend Themes
1. Customizable Fashion Accessories - The trend of customizable fashion accessories allows consumers to personalize their style while also enjoying a functional product.
2. Fashion-infused Toys - The intersection of fashion and toys opens up opportunities for innovative products that appeal to both children and adults.
3. Multifunctional Accessories - The rise of multifunctional accessories offers convenience and practicality to consumers seeking versatile and adaptable products.
Industry Implications
1. Fashion - The fashion industry has an opportunity to tap into the market of customizable accessories that blend style and function.
2. Toys - The toy industry can explore collaborations with fashion brands to create products that merge playfulness and style.
3. Eyewear - The eyewear industry can leverage the demand for multifunctional accessories, offering sunglasses that also serve as toys or interactive fashion pieces.
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