Jack Daniel's 'Personal Collection' Prepares Custom Whiskey Barrels
Laura McQuarrie — August 4, 2016 — Art & Design
References: luxurylaunches
Jack Daniel's is now launching a new program called the 'Personal Collection' that gives consumers the chance to have a custom whiskey barrel crafted specifically for them.
Consumers are able to work with a Master Distiller from Jack Daniel's in order to tailor the creation of a signature drink with Jack Daniel’s Single Barrel Select. The experience involves whittling down the options available by tasting a set of flavorful samples or visiting the distillery in Lynchburg and selecting a limited-edition barrel.
The barrels that are set aside to be used for the Personal Collection are set to be stationed at the top of Jack Daniel's warehouse, which means that they will have the the most protected from extreme temperatures, resulting in a more colorful and flavorful end product.
Consumers are able to work with a Master Distiller from Jack Daniel's in order to tailor the creation of a signature drink with Jack Daniel’s Single Barrel Select. The experience involves whittling down the options available by tasting a set of flavorful samples or visiting the distillery in Lynchburg and selecting a limited-edition barrel.
The barrels that are set aside to be used for the Personal Collection are set to be stationed at the top of Jack Daniel's warehouse, which means that they will have the the most protected from extreme temperatures, resulting in a more colorful and flavorful end product.
Trend Themes
1. Custom Whiskey Barrel Craftsmanship - Opportunity for distilleries to offer personalized whiskey barrels for consumers, allowing them to customize their own unique spirit.
2. Collaborative Experiences in Alcohol Production - Opportunity for distilleries to engage consumers in the production process by inviting them to taste and select their own barrels, enhancing brand loyalty and creating a memorable experience.
3. Premium Aging Solutions - Opportunity for suppliers to offer specialized warehouse storage solutions that optimize the aging process and produce a more flavorful end product.
Industry Implications
1. Alcohol Manufacturing - Distilleries can tap into the trend of bespoke whiskey barrels to offer unique and personalized spirits, delighting consumers and differentiating their brand.
2. Hospitality and Tourism - Distilleries can attract whiskey enthusiasts by offering immersive experiences, such as barrel tastings at the distillery, creating a compelling tourism and hospitality offering.
3. Storage and Warehousing - Suppliers can create innovative storage solutions for aging barrels, ensuring consistent flavor profiles and meeting the rising demand for premium spirits.
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