Sene's Ever Jean is Made on Demand to a Customer's Size & Preferences
Laura McQuarrie — October 15, 2019 — Fashion
References: senestudio & fastcompany
Finding the perfect pair of denim jeans can be a challenge but Sene is aiming to change this process entirely by making it simple for consumers to order exactly the style and fit they need. The start-up's on-demand, custom-fit Ever Jean for men and women is laser-cut and assembled by hand, based on a Smart Fit Quiz and a machine learning algorithm that creates a custom fit.
The custom denim jeans are available in a range of different washes, sizes and fits and rises to suit different preferences and flatter all body types.
Sene operates on a model that's centered on not just customization but also sustainability, as its made-to-order products are only created in the first place "if there is someone to wear it."
The custom denim jeans are available in a range of different washes, sizes and fits and rises to suit different preferences and flatter all body types.
Sene operates on a model that's centered on not just customization but also sustainability, as its made-to-order products are only created in the first place "if there is someone to wear it."
Trend Themes
1. On-demand Customization - The trend of on-demand customization creates opportunities for businesses to offer personalized products and experiences to consumers.
2. Smart Fit Technology - The integration of machine learning algorithms and smart fit quizzes allows for the creation of custom-fit products, revolutionizing the traditional sizing process.
3. Sustainable Fashion - The focus on sustainability in fashion drives innovation in made-to-order production, reducing waste and ensuring products are created only when needed.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage on-demand customization and smart fit technology to provide a personalized shopping experience and improve customer satisfaction.
2. Apparel Manufacturing - Apparel manufacturers can adopt sustainable practices by implementing made-to-order production systems, reducing excess inventory and minimizing environmental impact.
3. E-commerce Platforms - E-commerce platforms can incorporate on-demand customization options to attract customers seeking personalized products, creating a competitive advantage in the online retail space.
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