Chocomize's 'Edible Picture Bar' Creates Easy Custom Chocolates
Laura McQuarrie — February 3, 2016 — Lifestyle
References: chocomize
Chocomize first made a name for itself by offering a unique online tool to help its consumers create custom chocolates. As a result, chocolate bars could be stuffed with everything from candy Pop Rocks to sophisticated spices like lavender and cardamom. In order to make the experience of receiving a personalized chocolate even more memorable, Chocomize is now offering the 'Edible Picture Bar.'
For under $10, users are able to go online, upload a photo, add text for the creation of a completely custom chocolate bar. Since the selected images are printed directly onto the chocolate, the base Belgian milk chocolate bar is topped with a thin layer of white chocolate for optimal visibility.
In order to show off the chocolate bars like photographs, the products are framed with a simple Chocomize box. Customers have the option to further enhance the presentation of the chocolate by opting to add a greeting card or a premium gift box upon checkout. The custom chocolate gifts can be personalized for birthdays, holidays and other special occasions.
For under $10, users are able to go online, upload a photo, add text for the creation of a completely custom chocolate bar. Since the selected images are printed directly onto the chocolate, the base Belgian milk chocolate bar is topped with a thin layer of white chocolate for optimal visibility.
In order to show off the chocolate bars like photographs, the products are framed with a simple Chocomize box. Customers have the option to further enhance the presentation of the chocolate by opting to add a greeting card or a premium gift box upon checkout. The custom chocolate gifts can be personalized for birthdays, holidays and other special occasions.
Trend Themes
1. Personalized Chocolates - The trend of personalized chocolates allows consumers to create custom chocolate bars with their own photos and text, enhancing the gifting experience.
2. Customization Tools - The use of online tools to customize products, like Chocomize's Edible Picture Bar, offers disruptive innovation opportunities for businesses to provide unique and personalized experiences for their customers.
3. Visual Presentation - The trend of framing custom chocolate bars and enhancing their presentation, such as with Chocomize's simple box and additional gift options, creates opportunities for businesses to elevate their packaging and branding strategies.
Industry Implications
1. Food and Beverage - The personalized chocolate trend presents disruptive innovation opportunities for the food and beverage industry to offer unique and customizable products, catering to individual preferences and special occasions.
2. E-commerce - The use of online customization tools, as seen with Chocomize's Edible Picture Bar, provides disruptive innovation opportunities for the e-commerce industry to enhance customer engagement and deliver personalized products.
3. Gift and Souvenir - The trend of personalized chocolates and the visual presentation of custom chocolate bars creates disruptive innovation opportunities for the gift and souvenir industry to offer memorable and customized gifts for various occasions.
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