Yoplait's Signature Custard Yogurt is Making a Return to Store Shelves
Katherine Pendrill — January 24, 2017 — Lifestyle
References: youtube & blog.generalmills
In an effort to boost its yogurt sales, General Mills has announced the return of Yoplait's beloved Custard Yogurt. As a childhood staple for many millennials, General Mills hopes that the nostalgic snack food will once again become a best-selling product.
Originally a beloved treat for many children, Yoplait's signature Custard Yogurt was discontinued several years ago. Now, thanks to calls, emails and tweets from a number of loyal fans, the thick and creamy yogurt is back on store shelves. While the taste and texture is the same as the original, the recipe has been updated to include natural ingredients, instead of high fructose corn syrup and artificial colors and flavors. The yogurt also comes in a sleek new container that boasts a more minimalist design than the original packaging. As Yoplait's marketing manager Priscilla Zee explains, "We decided to bring it back, but also to listen to consumers and modernize it in the way they wanted."
Originally a beloved treat for many children, Yoplait's signature Custard Yogurt was discontinued several years ago. Now, thanks to calls, emails and tweets from a number of loyal fans, the thick and creamy yogurt is back on store shelves. While the taste and texture is the same as the original, the recipe has been updated to include natural ingredients, instead of high fructose corn syrup and artificial colors and flavors. The yogurt also comes in a sleek new container that boasts a more minimalist design than the original packaging. As Yoplait's marketing manager Priscilla Zee explains, "We decided to bring it back, but also to listen to consumers and modernize it in the way they wanted."
Trend Themes
1. Resurrected Snack Foods - Opportunity for other snack food brands to revive discontinued products based on consumer demand.
2. Nostalgic Food Marketing - Opportunity for brands to tap into consumers' nostalgia by reintroducing beloved products with updated ingredients and packaging.
3. Clean Label Movement - Opportunity for food brands to update their recipes to include natural ingredients in response to consumer demand for clean and healthier options.
Industry Implications
1. Snack Food Industry - Opportunity for snack food companies to revive discontinued products in response to consumer demand for nostalgic snacks.
2. Food Packaging Industry - Opportunity for packaging companies to cater to brands reviving products by offering minimalist and modern packaging designs.
3. Natural Food Industry - Opportunity for natural food brands to capitalize on the clean label movement by offering natural ingredient alternatives to popular nostalgic products.
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