This Translucent Curry Meal from Village Vanguard Combines Unusual Colors
Laura McQuarrie — October 12, 2016 — Lifestyle
References: vvstore.jp & en.rocketnews24
Bookstore and novelty chain 'Village Vanguard' is now selling an offbeat curry meal in Japan that takes the form of a blue and pink translucent curry.
The product is officially sold as 'Maje Maje Curry' (or "Mix-Mix Curry") that comes in a package adorned with a pink witch that is styled with both blue and pink details. The package includes two individual packets for each color that are meant to be kept separated until serving. Once combined, the two meld to form a unique swirl of colors that still boasts a most unusual translucent property.
Vibrantly colored foods such as this one remain popular among consumers who want to experience a familiar food in an entirely new shape, color and form.
The product is officially sold as 'Maje Maje Curry' (or "Mix-Mix Curry") that comes in a package adorned with a pink witch that is styled with both blue and pink details. The package includes two individual packets for each color that are meant to be kept separated until serving. Once combined, the two meld to form a unique swirl of colors that still boasts a most unusual translucent property.
Vibrantly colored foods such as this one remain popular among consumers who want to experience a familiar food in an entirely new shape, color and form.
Trend Themes
1. Translucent Food - The popularity of vibrantly colored translucent food offers opportunities for innovative and visually appealing dishes.
2. Color-changing Food - The creation of color-changing food products, like the two-color curry, allows for unique culinary experiences and novelty.
3. Novelty Cuisine - The demand for novelty cuisine opens up possibilities for creating unusual and eye-catching dishes that attract adventurous consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of translucent and color-changing food by developing innovative products that offer unique sensory experiences.
2. Hospitality - The hospitality industry, including restaurants and cafes, can incorporate translucent and color-changing dishes into their menus to attract customers seeking novel dining experiences.
3. Retail - The retail industry can explore the sale of translucent and color-changing food products, like the two-color curry, to target consumers looking for visually appealing and fun culinary items.
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