Cupcake Vodka is a Sweet Twist on a Conventional Tipple
Peter Vallas — May 1, 2011 — Lifestyle
References: cupcakevodka & adweek
Cupcake Vodka is a new American liquor brand entering the market of flavored liquor and spirits. The name reveals exactly what you are in store for, a vodka that tastes like cupcakes.
Using all-natural flavors, Cupcake Vodka comes in three confectionery tastes: Frosting, Chiffon and Devil’s Food Cake. There is also an original premium edition. It’s a very unusual collaboration for a bottled liquor. Common flavored vodkas usually entice themselves with fruity flavors; however, Cupcake Vodka gets its ingredients straight out of the baking cupboard of your kitchen.
Cupcake Vodka is distilled six times and comes from the finest American grains to ensure a crisp and high-quality tasting drink. If you’re stumped on what you would mix this with, check out the Cupcake Vodka website for some tasty mixed-drink concoctions.
Using all-natural flavors, Cupcake Vodka comes in three confectionery tastes: Frosting, Chiffon and Devil’s Food Cake. There is also an original premium edition. It’s a very unusual collaboration for a bottled liquor. Common flavored vodkas usually entice themselves with fruity flavors; however, Cupcake Vodka gets its ingredients straight out of the baking cupboard of your kitchen.
Cupcake Vodka is distilled six times and comes from the finest American grains to ensure a crisp and high-quality tasting drink. If you’re stumped on what you would mix this with, check out the Cupcake Vodka website for some tasty mixed-drink concoctions.
Trend Themes
1. Flavored Liquors - The trend of flavored liquors will continue to grow, and businesses can explore tapping into the baking aisle for unique flavor combinations.
2. Collaborations - Collaborations between industries that seem unrelated, such as liquor and baking, offer opportunities for disruptive innovation and unique branding.
3. Premiumization - Creating premium, high-quality flavored liquors can target consumers who value unique taste experiences and are willing to pay a premium price for them.
Industry Implications
1. Liquor Industry - The liquor industry can explore creating unique, flavored liquors using unexpected ingredients to capture the interest of consumers looking for new taste experiences.
2. Baking Industry - The baking industry can partner with liquor companies to develop and market unique baking ingredient products, such as flavored extracts and liquors, that appeal to consumers' desires for new taste experiences in their baked goods.
3. Hospitality Industry - The hospitality industry can incorporate premium, high-quality flavored liquors like Cupcake Vodka into their beverage menus to attract consumers seeking unique taste experiences and willing to pay a premium price for them.
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