The New Cup Noodles Big Flavor Channels Mexican Cuisine
References: nissinfoods & hypebeast
Nissin introduces a new and captivating flavor of its Cup Noodle Big instant noodles -- the Mexican Taco flavor was created following the viral concept that showcased restaurants putting a Mexican twist on instant ramen. Restaurants featured carne asada flavors to the noodles and the Japanese food label decided to take its own approach of the idea.
Nissin went ahead to replicate the basic flavor profile of a taco, specifically the signature Mexican street tacos and infusing the flavor to the Big Cups by Nissin. The soup base starts off with a refreshing tomato taste, recalling the iconic salsa in tacos. There are also some notes of pork flavoring as well, with additional tastes of tortilla as well as spicy green pepper.
Nissin went ahead to replicate the basic flavor profile of a taco, specifically the signature Mexican street tacos and infusing the flavor to the Big Cups by Nissin. The soup base starts off with a refreshing tomato taste, recalling the iconic salsa in tacos. There are also some notes of pork flavoring as well, with additional tastes of tortilla as well as spicy green pepper.
Trend Themes
1. Mexican-flavored Instant Noodles - Opportunity for food companies to explore and introduce more global and culturally diverse flavors in the instant noodles category.
2. Fusion Ethnic Foods - Opportunity for restaurants and food companies to explore the fusion of different ethnic flavors, creating unique and new tastes.
3. Viral Food Trends - Opportunity for brands to leverage viral food trends to introduce and market their products, leveraging consumer curiosity to try and experience new flavors and tastes.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to include more ethnic diversity in their products and embrace unique and new flavors to remain competitive and capture market share.
2. Fast Food - Opportunity for fast food chains to explore and include more ethnic diversity in their menus, tapping into the demand for global flavors and options to cater to more diverse customers.
3. Consumer Goods - Opportunity for brands in the consumer goods industry to embrace and experiment with new flavors and product lines, leveraging the trend towards unique and diverse tastes to capture consumer attention and stay ahead of the competition.
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