Ozwald Boateng Joins Poltrona Frau on Culture and Craft
Amy Duong — September 27, 2023 — Art & Design
References: hypebeast
Italian design imprint Poltrona Frau is the latest collaborative partner of fashion designer and tailor at Savile Row Ozwald Boateng -- joining forces on the Culture and Craft collection. The two deliver a slew of fresh fabrics, furniture, and other sleek home accessories. It was the first time that the designer launched home products, explaining that it has always been a “personal aspiration" to create furniture and that "There was always this desire to do it, but it was always about finding the right partner.”
Boateng incorporates a touch of his own Ghanaian heritage by infusing the designs with Kente patterns that are native to the Ashanti people in Ghana. He continues, “We’re creating a dialogue which harnesses my exploration of African patterns, and Poltrona Frau’s heritage of Italian design excellence. Ozwald Boateng has beautifully melded his expertise in English tailoring and exploration of African patterns with our own tradition of Made in Italy design."
Image Credit: Poltrona Frau, hypebeast
Boateng incorporates a touch of his own Ghanaian heritage by infusing the designs with Kente patterns that are native to the Ashanti people in Ghana. He continues, “We’re creating a dialogue which harnesses my exploration of African patterns, and Poltrona Frau’s heritage of Italian design excellence. Ozwald Boateng has beautifully melded his expertise in English tailoring and exploration of African patterns with our own tradition of Made in Italy design."
Image Credit: Poltrona Frau, hypebeast
Trend Themes
1. Collaborative Design Partnerships - The collaboration between Poltrona Frau and Ozwald Boateng highlights the growing trend of fashion designers joining forces with furniture brands to create unique home collections.
2. Cultural Influences in Home Design - Ozwald Boateng's incorporation of Ghanaian Kente patterns into the Culture and Craft collection showcases the trend of infusing cultural elements into home furnishings.
3. Exploring New Design Mediums - Ozwald Boateng's venture into furniture design demonstrates the trend of fashion designers expanding their expertise into the realm of home decor and product design.
Industry Implications
1. Fashion Collaboration - The partnership between Poltrona Frau and Ozwald Boateng highlights the potential for fashion brands to enter the furniture industry and create unique design collections.
2. Home Furnishings - The Culture and Craft collection by Poltrona Frau and Ozwald Boateng showcases the opportunities for innovative and culturally influenced home furnishings.
3. Product Design - Ozwald Boateng's foray into furniture design demonstrates the potential for fashion designers to expand their creative abilities in the field of product design.
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