Draga & Aurel Design the Parka Sofa for Poltrona Frau
Amy Duong — December 5, 2024 — Art & Design
References: poltronafrau & design-milk
With the winter season, creative duo Draga & Aurel has designed the Parka sofa collection for Poltrona Frau. Just as the namesake suggests, the seating collection is made with inspiration from the look and feel of a cozy parka jacket. The silhouette is recognized for its versatility and casual sophistication. The modern seating solution reflects the garment by borrowing its function and aesthetic. The Parka collection joins the brand's ongoing Imagine collection.
The CEO of Poltrona Frau, Nicola Coropulis shares, “Not many companies are capable of embracing so many different external visions whilst still uploading a furnishing philosophy consistent with its identity. Over the years, in the various collaborations with new designers, Poltrona Frau has always sought and upheld that sense of contemporary luxury which is able to respond – in an aesthetic, conceptual, and, above all, ethical way – to modern requisites.”
Image Credit: Draga & Aurel
The CEO of Poltrona Frau, Nicola Coropulis shares, “Not many companies are capable of embracing so many different external visions whilst still uploading a furnishing philosophy consistent with its identity. Over the years, in the various collaborations with new designers, Poltrona Frau has always sought and upheld that sense of contemporary luxury which is able to respond – in an aesthetic, conceptual, and, above all, ethical way – to modern requisites.”
Image Credit: Draga & Aurel
Trend Themes
1. Fashion-influenced Furniture - The Parka sofa exemplifies the fusion of fashion elements into home furnishings, offering a unique blend of style and comfort inspired by outerwear.
2. Seasonal-inspired Design - Draga & Aurel's use of winter garment aesthetics in the Parka collection highlights a growing trend of seasonal inspiration in furniture design.
3. Ethical Luxury - Poltrona Frau's commitment to ethical contemporary luxury through innovative collaborations shows a trend towards sustainable and morally-conscious design.
Industry Implications
1. Furniture Manufacturing - The integration of fashion-inspired elements into furniture design opens up new avenues for creativity and customer engagement within the furniture manufacturing industry.
2. Interior Design - Interior designers can explore the merging of fashion and furniture to create modern spaces that resonate with current lifestyle trends.
3. Sustainable Luxury Goods - The emphasis on ethical principles in the design and production of luxury items points towards growth and innovation opportunities in the sustainable luxury industry.
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