Faye Toogood + Poltrona Frau Join on the Squash Collection
Amy Duong — June 6, 2024 — Art & Design
References: yankodesign
British designer Faye Toogood works in collaboration with Poltrona Frau on the new Squash collection of furniture. The pieces in the range exude comfort and form that are designed from a playful angle, inviting others to sink into the plush cushions. The capsule features armchairs and side tables -- all of which have a timeless structure that is whimsical and luxe.
The two forces tap into their respective expertise to create the collection; Toogood is known for her progressive design approach and Poltrona Frau is rooted in Italian leather craftsmanship. The capsule is described as "English Folk with Italian Horsepower." Squash came about when Toogood went to visit the factory in Tolentino, Italy, and was inspired by the archival pieces.
Image Credit: Faye Toogood + Poltrona Frau
The two forces tap into their respective expertise to create the collection; Toogood is known for her progressive design approach and Poltrona Frau is rooted in Italian leather craftsmanship. The capsule is described as "English Folk with Italian Horsepower." Squash came about when Toogood went to visit the factory in Tolentino, Italy, and was inspired by the archival pieces.
Image Credit: Faye Toogood + Poltrona Frau
Trend Themes
1. Collaborative Design Collections - Partnerships between designers and established brands create unique pieces that blend different traditional and modern techniques.
2. Plush-focused Furniture - Furniture designs that prioritize plush comfort and inviting aesthetics are gaining popularity as consumers seek coziness.
3. Timeless-whimsical Structures - Furniture with a blend of whimsical charm and timeless elegance offers an unexpected and stylish addition to contemporary homes.
Industry Implications
1. Furniture Manufacturing - The industry can explore blending craftsmanship with modern design approaches to create innovative and luxurious furniture collections.
2. Home Decor and Interior Design - Interior designers and home decor brands can incorporate playful yet sophisticated furniture pieces to create dynamic living spaces.
3. Luxury Goods - The luxury goods sector benefits from collaborating with renowned designers to produce exclusive and high-end furniture collections.
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