Eva Rubenov — July 31, 2006 — Luxury
How is it that you are able to gamble hundreds of dollars using cheap 20 cent dice? Barneys New York has the answer with a black dice set that contains Swarovski crustals. $92.
Implications - Companies that produce unique, one-of-a-kind pieces are able to appeal to a demographic of prestige-obsessed, luxury-seeking consumers. This target audience feels the need to have the best of the best and are motivated to purchase items that they can brag about. This target demographic wants to be seen carrying around items that others would not have, as it increases their social status. Items that are eye-catching, such as crystal-studded dice allow them to satisfy their need to be noticed.
Implications - Companies that produce unique, one-of-a-kind pieces are able to appeal to a demographic of prestige-obsessed, luxury-seeking consumers. This target audience feels the need to have the best of the best and are motivated to purchase items that they can brag about. This target demographic wants to be seen carrying around items that others would not have, as it increases their social status. Items that are eye-catching, such as crystal-studded dice allow them to satisfy their need to be noticed.
Trend Themes
1. Luxury Dice Sets - Companies can cater to prestige-obsessed consumers by producing unique, high-end dice sets with eye-catching design.
2. Swarovski Crystal Accessories - The use of Swarovski crystals in accessories and products can appeal to consumers seeking luxury and exclusivity.
3. Status Symbol Products - Products that display exclusivity and uniqueness can be marketed towards consumers who want to increase their social status and bragging rights.
Industry Implications
1. Luxury Goods - Luxury goods industry can capitalize on consumers' desire for high-end, unique items with intricate design details.
2. Fashion - The fashion industry can incorporate Swarovski crystals into their designs to cater to consumers who want to stand out and display their social status.
3. Gambling - The gambling industry can produce high-end dice sets with unique and intricate designs to cater to consumers in search of luxury and exclusivity in their gaming experience.
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