Jeremy Scott and Adidas Create the Crown Jewel of Sweatshirts
Allison Love — July 30, 2010 — Fashion
References: lifelounge & lifelounge
Jeremy Scott and Adidas have unveiled another one of their fabulous creations together and this time it's bedazzled to the nines. The Crown Jewels sweatshirt features a ton of rhinestones and colorful cocktail jewels fit for the Queen.
The sweatshirt prominently displays a bejeweled cross in the center of the Crown Jewels sweatshirt, along with a stylish emerald-encrusted Adidas logo. The Crown Jewels sweatshirt from the Jeremy Scott and Adidas line is definitely one for the wardrobe.
The sweatshirt prominently displays a bejeweled cross in the center of the Crown Jewels sweatshirt, along with a stylish emerald-encrusted Adidas logo. The Crown Jewels sweatshirt from the Jeremy Scott and Adidas line is definitely one for the wardrobe.
Trend Themes
1. Luxury Streetwear - Disruptive innovation opportunity: Capitalize on the growing demand for high-end streetwear by creating bedazzled designs that cater to fashion-forward consumers.
2. Fashion Collaboration - Disruptive innovation opportunity: Partner with popular brands or fashion designers to create unique and eye-catching apparel that merges different aesthetics and target diverse customer segments.
3. Jewel Embellishments - Disruptive innovation opportunity: Incorporate jewel embellishments into various clothing items to bring a touch of opulence to everyday garments and appeal to consumers seeking standout fashion pieces.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Develop exclusive partnerships with designers or brands to offer limited-edition, bedazzled garments that drive foot traffic to brick-and-mortar stores and generate online sales.
2. Athleisure - Disruptive innovation opportunity: Merge the worlds of sportswear and luxury fashion by creating bedazzled athleisure pieces that combine comfort and style, appealing to fitness-conscious consumers with extravagant tastes.
3. Jewelry - Disruptive innovation opportunity: Collaborate with fashion labels and designers to create jewelry collections that match and complement bedazzled apparel, offering customers a complete and cohesive luxury fashion experience.
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