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Food Face Social Accounts

Clean the Sky - Positive Eco Trends & Breakthroughs

The chiliphilly Instagram Account Highlights Crocheted Hat Creations

— May 8, 2015 — Social Media
The chiliphilly Instagram account highlights designer Phil Ferguson's crocheted hat creations. Bringing an instant smile to anyone's face, this social account features food-themed hats that are inspired by watermelon and pizza slices along with sprinkled donut desserts and even red apple fruits.

If you're one to plan your Halloween outfit months in advance, use the chiliphilly Instagram account for inspiration and invest in a crocheted hat that reflects your personality.

Phil Fergyson's custom accessories celebrate humor and are each intricately crafted to resemble the quirky designer's favorite food items. In addition to traditional food items, the account also highlights unconventional hats like meat pies, sweet chili rolls and even a hybrid of ketchup and mustard bottles that are spilling over one's head symbolically. This social account illustrates Instagram's marketing power and proves that individualistic visuals can flock audiences to an unexpected product.
Trend Themes
1. Custom Crocheted Hats - Disruptive innovation opportunity: Create a platform or marketplace for artists and designers to showcase and sell their custom crocheted hats.
2. Food-inspired Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create a line of food-themed clothing items or accessories.
3. Visual Marketing on Instagram - Disruptive innovation opportunity: Develop tools and strategies to help businesses leverage the power of visual content on Instagram to reach and engage their target audience.
Industry Implications
1. Arts and Crafts - Disruptive innovation opportunity: Introduce new materials or techniques for crocheting to enhance the hat-making process.
2. Fashion and Apparel - Disruptive innovation opportunity: Design and produce a unique line of food-inspired fashion pieces that cater to niche markets.
3. Digital Marketing - Disruptive innovation opportunity: Develop innovative marketing campaigns and strategies tailored specifically for Instagram's visual platform.
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