Strong Roots Crispy Crinkle Fries are Arriving in the UK
Michael Hemsworth — December 4, 2023 — Lifestyle
References: strongroots & grocerytrader
Strong Roots Crispy Crinkle Fries are being launched in the UK by the plant-based frozen food brand as a proper take on the classic product to help consumers elevate their at-home meals. The fries are characterized by their light, fluffy texture that's crinkle cut to perfection and paired with a drop of sunflower oil for a two-ingredient final product. The product features a lower carbon footprint when compared to alternatives on the market, has a vegan-friendly profile and comes in at just 128-calories per serving thanks to the two-ingredient recipe.
Founder Sam Dennigan spoke on the Strong Roots Crispy Crinkle Fries saying, "We know consumers are always on the lookout for convenient and healthy plant-based options and our goal is to make eating them as easy and delicious as possible. Our new Crispy Crinkle Fries are a natural next step for our successful chip and potato portfolio which continues to grow and we’re very grateful to have the support of Sainsbury’s to launch them. We can’t wait to hear what our customers think."
Founder Sam Dennigan spoke on the Strong Roots Crispy Crinkle Fries saying, "We know consumers are always on the lookout for convenient and healthy plant-based options and our goal is to make eating them as easy and delicious as possible. Our new Crispy Crinkle Fries are a natural next step for our successful chip and potato portfolio which continues to grow and we’re very grateful to have the support of Sainsbury’s to launch them. We can’t wait to hear what our customers think."
Trend Themes
1. Plant-based Convenience Food - The launch of Strong Roots Crispy Crinkle Fries in the UK taps into the growing trend of plant-based convenience food, offering consumers an easy and delicious option for their at-home meals.
2. Low Carbon Footprint Products - Strong Roots' focus on lower carbon footprint frozen fries presents an opportunity for the food industry to respond to the rising demand for sustainable and eco-friendly alternatives.
3. Health-conscious Snacking - With just 128 calories per serving, Strong Roots Crispy Crinkle Fries caters to health-conscious consumers who seek nutritious and guilt-free snacking options.
Industry Implications
1. Frozen Food Manufacturing - The launch of Strong Roots Crispy Crinkle Fries highlights the potential of the frozen food manufacturing industry to innovate and adapt to the growing demand for plant-based options.
2. Sustainable Food Packaging - Strong Roots' commitment to lower carbon footprint products presents an opportunity for the sustainable food packaging industry to provide eco-friendly alternatives to traditional packaging materials.
3. Health and Wellness - The introduction of Strong Roots' low-calorie Crispy Crinkle Fries aligns with the health and wellness industry's mission to promote nutritious snacking options and cater to consumer dietary preferences.
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