Crime and Punishment Beer is Made with Hot Peppers
Nicole Ballantyne-Choo — November 7, 2013 — Lifestyle
References: coolmaterial & thatsnerdalicious
Crime and Punishment beer by Stone Brewing Co. is for those who want an extra kick of flavor when they go out and party.
These brew is not just for anyone; you need to have a high tolerance for hot and spicy because if you don't you'll spend the night drinking milk and cooling your tongue instead of having a good time. The beer is named after the novel 'Crime and Punishment' written by Fyodor Dostoyevsky, and the names are very fitting. These two new flavors are mixtures of Stone Brewing Co.'s other beers -- 'Arrogant Bastard,' 'Oaked Arrogant Bastard' and Double Bastard -- now you have to be aware of the added hot peppers.
Further, the ABV can get you tipsier faster than other beers, as the ABV for Crime is 9.6% and Punishment is 12%.
These brew is not just for anyone; you need to have a high tolerance for hot and spicy because if you don't you'll spend the night drinking milk and cooling your tongue instead of having a good time. The beer is named after the novel 'Crime and Punishment' written by Fyodor Dostoyevsky, and the names are very fitting. These two new flavors are mixtures of Stone Brewing Co.'s other beers -- 'Arrogant Bastard,' 'Oaked Arrogant Bastard' and Double Bastard -- now you have to be aware of the added hot peppers.
Further, the ABV can get you tipsier faster than other beers, as the ABV for Crime is 9.6% and Punishment is 12%.
Trend Themes
1. Spicy Beer - Opportunity to create craft beers with unique flavor profiles for consumers looking for something adventurous.
2. Literature-inspired Alcohol - Opportunity to create unique and interesting alcohol products that are inspired by classic literature and appeal to a niche market segment.
3. High ABV Beers - Opportunity to create beverages with high alcohol content and market them to consumers looking for a stronger buzz from their beer.
Industry Implications
1. Craft Beer Industry - Craft breweries can experiment with unique ingredients such as hot peppers or take inspiration from literary works to create innovative beverages that stand out in a crowded market.
2. Alcohol Production Industry - Larger alcohol producers can create products that appeal to niche markets and utilize unique branding and marketing strategies to create interest and demand.
3. Nightlife Industry - Bars and clubs can cater to the growing demand for unique and adventurous alcoholic beverages by offering craft beers and literature-inspired cocktails to their customers.
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