The Crest 3D White Shakira Partnership Raises Funds for Kids in need
Jana Pijak — June 30, 2015 — Lifestyle
References: businesswire
Pop culture and oral care met hand-in-hand in the Crest 3D White Shakira spots that dominated airwaves last year. In addition to enlisting the help of the Columbian singer, Oral-B and Crest 3D White also helped the star raise funds for her charity, the Pies Descalzos Foundation.
The charitable organization raises funds for impoverished children who are given access to basic human rights and the opportunity to gain a valuable education. In addition for being a lucrative deal for both parties, the Crest 3D White Shakira endorsement deal was also a charitable effort that raised $500 thousand for the star's children's aid organization.
While Shakira is not the first celebrity to support an oral care brand, she is a star who encourages charity through her work as a brand ambassador.
The charitable organization raises funds for impoverished children who are given access to basic human rights and the opportunity to gain a valuable education. In addition for being a lucrative deal for both parties, the Crest 3D White Shakira endorsement deal was also a charitable effort that raised $500 thousand for the star's children's aid organization.
While Shakira is not the first celebrity to support an oral care brand, she is a star who encourages charity through her work as a brand ambassador.
Trend Themes
1. Celebrity-endorsed Charitable Partnerships - Brands can utilize celebrity endorsements to not only promote their products but also raise funds for charitable organizations.
2. Dual Purpose Brand Ambassadors - Celebrities who support charitable causes through their work as brand ambassadors can create a positive impact while increasing brand awareness.
3. Pop Culture Philanthropy - The intersection of pop culture and philanthropy allows for creative collaborations that benefit both brands and charitable organizations.
Industry Implications
1. Oral Care - Oral care brands can leverage celebrity endorsements and charitable partnerships to boost brand image and give back to the community.
2. Charitable Organizations - Collaborating with celebrities and brands can provide charitable organizations with significant funds and increased visibility for their causes.
3. Brand Ambassadors - Brands can explore partnerships with celebrities who align with their values and have a strong influence to effectively promote their products and philanthropic efforts.
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