The Cremsiffino x Smirnoff Ice Collab Shares Presents for Gift Exchanges
Laura McQuarrie — December 10, 2019 — Lifestyle
References: giftagram & prnewswire
It can be tough to find just the right present for a gift exchange but the Cremsiffino x Smirnoff Ice holiday collaboration makes it easy to delight friends, family and co-workers with a pleasant surprise.
"Cremsiffino" isn't actually the name of a luxury brand but an anagram for "Smirnoff Ice." The collection includes three cardboard boxes that appear to contain high-end but ordinary home goods but the packaging can be opened to reveal a bottle of Smirnoff Ice premium flavored malt beverage.
The Cremsiffino gift boxes with a bottle of Smirnoff Ice Original can be ordered in boxes that look as if they contain a set of wooden clothing hangers, hand mixers or ironing boards. The Cremsiffino x Smirnoff Ice holiday collab also makes it possible for people to purchase just the box.
Image Credit: Smirnoff
"Cremsiffino" isn't actually the name of a luxury brand but an anagram for "Smirnoff Ice." The collection includes three cardboard boxes that appear to contain high-end but ordinary home goods but the packaging can be opened to reveal a bottle of Smirnoff Ice premium flavored malt beverage.
The Cremsiffino gift boxes with a bottle of Smirnoff Ice Original can be ordered in boxes that look as if they contain a set of wooden clothing hangers, hand mixers or ironing boards. The Cremsiffino x Smirnoff Ice holiday collab also makes it possible for people to purchase just the box.
Image Credit: Smirnoff
Trend Themes
1. Deceptive Gifting - Opportunity for brands to create surprise and delight through deceptive gift packaging.
2. Collaborative Holiday Campaigns - Collaborations between brands during the holiday season provide unique gifting options.
3. Disguised Product Packaging - Innovative packaging designs that conceal the true nature of the product create memorable experiences.
Industry Implications
1. Alcohol - Alcohol brands can explore unique ways to package and present their products during the holiday season.
2. Gift and Home Goods - Opportunity for companies in the gift and home goods industry to partner with alcohol brands for creative collaborations.
3. Marketing and Advertising - Marketing agencies can assist brands in creating disruptive and engaging holiday campaigns through deceptive gifting strategies.
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