Burger King France Displays One of the Creative Uses of Instagram
Laura McQuarrie — July 19, 2014 — Lifestyle
References: instagram & wearesocialmedia.gr
With its many filters, special effects and tons of apps to get creative with photo formatting, there are some great examples of creative uses of Instagram. Burger King France's is a fantastic example of how a brand can take advantage of the grid view on mobile devices, especially when they've got something big to share.
To kick off the launch of the new account, French digital agency Buzzman developed a way to make it impossible to ignore the newest Instagram member. The biggest burger ever was created, using over 90 photos of burger pieces. When viewed on a mobile device, you can scroll and scroll for snippets of pickles, beef, onions and lettuce, topped between two sesame buns.
To kick off the launch of the new account, French digital agency Buzzman developed a way to make it impossible to ignore the newest Instagram member. The biggest burger ever was created, using over 90 photos of burger pieces. When viewed on a mobile device, you can scroll and scroll for snippets of pickles, beef, onions and lettuce, topped between two sesame buns.
Trend Themes
1. Mobile Collages - As mobile device usage increases, there is an opportunity for creative content-sharing through collages.
2. Branded Social Media Content - Brands can find unique and engaging ways to utilize social media for promotion and content creation.
3. Visual Content - The popularity of visual content on social media presents opportunities for innovative branding strategies.
Industry Implications
1. Fast Food - Fast food chains can use visually creative content to promote their menu items and brand identity.
2. Digital Agencies - Digital agencies can help brands create unique and interactive social media content for increased engagement.
3. Marketing/advertising - As social media continues to play a significant role in marketing, there is room for innovation through creative content development.
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