'Creative Growth for Everybody' Features a Relaxed Scarlett
Jordy E — April 2, 2012 — Pop Culture
References: creativegrowthforeverybody & papermag
California's special needs Creative Growth Arts Center has launched its latest clothing line entitled 'Creative Growth for Everybody.' Designed by the organization's very own artist Ray Vickers, the garments will go a long way to promote adult artisans with developmental and/or physical disabilities, an extremely worthy and growing American cause.
Their credible mission has entered the fashion world via the Creative Growth for Everybody line, and thanks to their Scarlett Johansson endorsement, it has also been a major success among the Hollywood scene. True to her low-key aura, the Johansson shots feature the model in comfortable pieces, and are even taken among a white-linen bed.
While Johansson has attracted some well-deserved attention to the Creative Growth for Everybody project, the low-key images have not served to detract from the overall benevolent message.
Their credible mission has entered the fashion world via the Creative Growth for Everybody line, and thanks to their Scarlett Johansson endorsement, it has also been a major success among the Hollywood scene. True to her low-key aura, the Johansson shots feature the model in comfortable pieces, and are even taken among a white-linen bed.
While Johansson has attracted some well-deserved attention to the Creative Growth for Everybody project, the low-key images have not served to detract from the overall benevolent message.
Trend Themes
1. Inclusive Fashion - The Creative Growth for Everybody clothing line promotes adult artisans with developmental and/or physical disabilities, creating a trend towards inclusive fashion.
2. Understated Celebrity Endorsements - The use of understated celebrity endorsements like Scarlett Johansson for Creative Growth for Everybody can create a trend towards more authentic and relatable marketing.
3. Artistic Empowerment - The Creative Growth Arts Center promotes artistic empowerment, a trend that encourages the development of the creative potential of people with disabilities through art-based training.
Industry Implications
1. Fashion Industry - The Creative Growth for Everybody clothing line presents an opportunity for the fashion industry to embrace a more inclusive approach and showcase the unique talents of individuals with disabilities.
2. Marketing Industry - Creative Growth for Everybody's successful use of understated celebrity endorsements presents an opportunity for the marketing industry to adopt a more authentic and relatable approach to advertising.
3. Social Services Industry - The Creative Growth Arts Center's mission to promote artistic empowerment presents an opportunity for the social services industry to support the development of skills that can lead to greater independence and self-sufficiency for individuals with disabilities.
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