MOB Beauty's Cream Clay Eyeshadow Dries Down During Blending
Laura McQuarrie — June 18, 2022 — Fashion
MOB Beauty's Cream Clay Eyeshadow is a different kind of cream eyeshadow that's infused with clay to create a "semi-powder dry down as you blend." The richly pigmented shades easily become as sheer as desired when applying the product and thanks to the nature of the formula, it's easy to mix, match and layer shades for just the right look.
In addition to being infused with two types of clay, the cream eyeshadows are boosted with skincare benefits. The clean and vegan cosmetics combine four plant waxes. Additionally, the earth-friendly and ethically sourced ingredients are biodegradable and cruelty-free.
The Cream Clay Eyeshadow can be found in a range of striking colors, from neutral dove grays and flattering peach corals to bright cyan blues and mint seafoam greens.
In addition to being infused with two types of clay, the cream eyeshadows are boosted with skincare benefits. The clean and vegan cosmetics combine four plant waxes. Additionally, the earth-friendly and ethically sourced ingredients are biodegradable and cruelty-free.
The Cream Clay Eyeshadow can be found in a range of striking colors, from neutral dove grays and flattering peach corals to bright cyan blues and mint seafoam greens.
Trend Themes
1. Clay-infused Makeup - The infusion of clay minerals in makeup presents an opportunity for clean, ethical, and skincare-enhancing cosmetics.
2. Semi-powder Dry Down - The development of eyeshadows with a semi-powder dry down during blending offers a new texture profile for consumers.
3. Clean and Vegan Cosmetics - The trend towards clean and vegan cosmetics is growing, and products like MOB Beauty's Cream Clay Eyeshadow offer an opportunity to cater to this market.
Industry Implications
1. Cosmetics - The cosmetics industry can incorporate clay minerals for sustainable makeup that also contains skincare benefits.
2. Beauty Retail - Companies that sell beauty products can add more of these creamy clay eyeshadows to their inventory, taking advantage of the growing popularity of natural and vegan cosmetics.
3. Eco-friendly Beauty - With a focus on sustainability and ethical practices, the eco-friendly beauty industry can explore and promote the benefits of MOB Beauty's Cream Clay Eyeshadow with its plant-based waxes and biodegradable and cruelty-free ingredients.
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