'Crazy Fruits' Captures the Feelings Behind Your Favorite Produce
Leslie Chen — January 16, 2012 — Art & Design
References: behance.net & behance.net
Humans and animals are thought of as having feelings, so why not fruits; the Crazy Fruits art series may convince you of the fact that apples and oranges are the most sensitive creatures out there.
The Crazy Fruits series was created by artist Alexander Zapadenko, a designer from Kiev, Ukraine who focuses on digital art and icon design. The fruits in Crazy Fruits are just like the ones you buy from the grocery store, except "they do not want to be eaten," as described by Alexander himself on the Behance Network. Staring up at you with sad and pleading eyes, the Crazy Fruits series will make you feel more than guilty for taking a bite out of them.
Fruits may be delicious and healthy for you, but the Crazy Fruits series may have you second guessing your morals the next time you decide to eat one.
The Crazy Fruits series was created by artist Alexander Zapadenko, a designer from Kiev, Ukraine who focuses on digital art and icon design. The fruits in Crazy Fruits are just like the ones you buy from the grocery store, except "they do not want to be eaten," as described by Alexander himself on the Behance Network. Staring up at you with sad and pleading eyes, the Crazy Fruits series will make you feel more than guilty for taking a bite out of them.
Fruits may be delicious and healthy for you, but the Crazy Fruits series may have you second guessing your morals the next time you decide to eat one.
Trend Themes
1. Emotive Food Art - There is an opportunity to create art that gives food a personality and makes people more conscious of their food choices.
2. Ethical Eating - Food brands can leverage this trend by emphasizing the importance of ethical choices when it comes to food and how it's produced.
3. Digital Art for Social Commentary - Digital art and social commentary can be combined to create impactful messages about societal issues through creative visuals and storytelling.
Industry Implications
1. Food and Beverage - Food and beverage brands can use this trend to create visually striking and engaging packaging to differentiate their products from competitors.
2. Art and Design - Artists and designers can use this trend to create unique and emotionally resonant works that capture people's attention and encourage them to think more deeply about the food they eat.
3. Advertising and Marketing - Advertisers and marketers can use this trend to create engaging campaigns that tap into people's emotions and raise awareness around important issues related to food and sustainability.
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