Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept
Rebecca Byers — May 12, 2016 — Business
References: wwd
The Craftsmanship Bar is a new in-store customization kiosk to launch inside several flagship Coach stores around the world. The stations will allow customers to personalize their product after purchase, with several options such as monogramming the hangtags on the purses.
In addition to the post-purchase personalization service, the Craftsmanship Bar will also offer repair, cleaning and advising services at the station within each store. The Craftsmanship Bar is said to be launching soon inside flagship Coach stores in the following cities: Hong Kong, Tokyo, Taipei, Singapore, Shanghai, Paris and New York City.
Similarly, minimalism-focused Japanese design brand MUJI boasts a personalization kiosk inside many of its flagships that allow customers to decorate their purchases with branded stamps on their way out.
In addition to the post-purchase personalization service, the Craftsmanship Bar will also offer repair, cleaning and advising services at the station within each store. The Craftsmanship Bar is said to be launching soon inside flagship Coach stores in the following cities: Hong Kong, Tokyo, Taipei, Singapore, Shanghai, Paris and New York City.
Similarly, minimalism-focused Japanese design brand MUJI boasts a personalization kiosk inside many of its flagships that allow customers to decorate their purchases with branded stamps on their way out.
Trend Themes
1. In-store Customization - Businesses can implement in-store customization kiosks to attract customers and improve customer experience.
2. Post-purchase Personalization - Businesses can provide post-purchase personalization options to increase customer satisfaction and loyalty.
3. Convenient Repair and Cleaning Services - Businesses can offer convenient repair and cleaning services at their stores to cater to customers' needs and improve customer retention.
Industry Implications
1. Retail - Retailers can implement personalization kiosks and convenient services to stay competitive and improve customer experience.
2. Fashion - Fashion brands can offer post-purchase personalization services and repair and cleaning services to stand out in the crowded market.
3. Design - Design brands can implement personalization kiosks to provide customers with unique and customizable products.
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