The New 'Crafted by Cinnabon' Treats are Available from Grocery Stores
Katherine Pendrill — November 16, 2016 — Lifestyle
References: bizjournals & qsrmagazine
Following in the footsteps of chains such as Starbucks and Krispy Kreme, Cinnabon has released a new line of products called 'Crafted by Cinnabon' that are meant to be sold in convenience stores, supermarkets and other food service outlets. The idea is to help the chain diversify sales by making it easier for consumers to enjoy Cinnabon products anytime.
The new Crafted by Cinnabon collection consists of several baked goods made with "the same fresh-baked quality and signature ingredients that guests have come to love and expect from Cinnabon bakeries." This means that all the products are made with the brand's Cinnabon Makara cinnamon and its rich cream cheese frosting. Some of the standout products in the new collection include the soft and chewy Caramel Pecanbon Cookies and the buttery Marble Pound Cake.
The new line of Cinnabon treats helps the brand extend the bakery experience beyond its stores and directly into the homes of consumers.
The new Crafted by Cinnabon collection consists of several baked goods made with "the same fresh-baked quality and signature ingredients that guests have come to love and expect from Cinnabon bakeries." This means that all the products are made with the brand's Cinnabon Makara cinnamon and its rich cream cheese frosting. Some of the standout products in the new collection include the soft and chewy Caramel Pecanbon Cookies and the buttery Marble Pound Cake.
The new line of Cinnabon treats helps the brand extend the bakery experience beyond its stores and directly into the homes of consumers.
Trend Themes
1. Crafted by Cinnabon Products - Crafted by Cinnabon treats are a new line of baked goods sold in supermarkets and convenience stores, offering an opportunity for bakeries to expand their distribution and reach new customers.
2. Extended Bakery Experience - Cinnabon aims to extend the bakery experience beyond their traditional stores by bringing their signature products directly into the homes of consumers, creating an opportunity for other bakery chains to explore similar strategies.
3. Premium Convenience Store Products - Brands can expand their product offerings in convenience stores by offering premium, high-quality sweets and baked goods to create a more upscale experience for customers.
Industry Implications
1. Food and Beverage Industry - The Crafted by Cinnabon treats are a disruption to the traditional bakery model and offer a unique expansion opportunity for businesses looking to diversify their offerings.
2. Convenience Store Industry - Convenience stores can capitalize on the trend toward higher quality and premium products by offering baked goods of the same caliber as those sold in bakeries, the latest Cinnamon treats by Cinnabon are a good example to follow.
3. Retail Industry - The Crafted by Cinnabon collection represents a potential opportunity for retailers to explore collaboration with food brands and increase sales by including premium quality baked goods in their stores.
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