Make It Real Launched a Series of Juicy Couture Craft Jewelry Sets
Laura McQuarrie — February 14, 2018 — Life-Stages
References: makeitrealplay & makeitrealplay
Make It Real puts together a series of fashion and craft jewelry sets to create inspiring, empowering DIY experiences for tweens. Recently, Make It Real announced a global partnership with Juicy Couture, along with a series of all-new kits for branded jewelry-making.
As well as featuring DIY jewelry kits for making chokers, lockets and stackable bracelets, some of the other options include hair accessories and apparel from the Juicy Couture Fashion Design Set.
To kick off the partnership with Juicy Couture, Make It Real will be hosting a Juicy Fashion Designer Contest in 2018, where the grand prize winner will get to attend a Juicy Couture campaign photo shoot, meet a Juicy Couture creative director and more. As well as helping young girls to explore their creativity, the DIY kits give aspiring fashionistas their first step into the professional fashion industry.
As well as featuring DIY jewelry kits for making chokers, lockets and stackable bracelets, some of the other options include hair accessories and apparel from the Juicy Couture Fashion Design Set.
To kick off the partnership with Juicy Couture, Make It Real will be hosting a Juicy Fashion Designer Contest in 2018, where the grand prize winner will get to attend a Juicy Couture campaign photo shoot, meet a Juicy Couture creative director and more. As well as helping young girls to explore their creativity, the DIY kits give aspiring fashionistas their first step into the professional fashion industry.
Trend Themes
1. Designer DIY Jewelry Kits - The trend of DIY jewelry kits is on the rise especially for the youth to explore their creativity.
2. Branded Jewelry Making Kits - Companies are increasingly partnering with famous brands to offer branded jewelry making kits, tapping into the brand's followers and increasing brand recognition.
3. Fashion Design Sets - DIY fashion design sets that include not just jewelry, but also clothing and other accessories, are gaining popularity as a way for tween girls to express their creativity.
Industry Implications
1. Arts and Crafts Industry - The arts and crafts industry can tap into the trend of designer DIY jewelry kits by creating more themed kits like Juicy Couture creations to cater to young audiences who want designer items at a lower cost.
2. Jewelry Industry - The jewelry industry can leverage the trend of designer DIY jewelry kits by providing branded kits, like Juicy Couture, for fans to connect more with their favorite brand and also provide a gateway for those interested in exploring jewelry-making more deeply.
3. Fashion Industry - The fashion industry can utilize the trend of fashion design sets to attract and nurture the next generation of fashion designers and also explore these DIY kits for their own branded lines, similarly to Juicy Couture.
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