The Teavana Craft Iced Teas are Free of Artificial Flavors
Michael Hemsworth — February 9, 2018 — Marketing
References: starbucks & preparedfoods
The Teavana Craft Iced Teas have been created in partnership with Anheuser-Busch to provide consumers with a premium beverage that can be easily found in grocers and convenience stores nationwide.
Positioned as a natural ready-to-drink tea option, the beverages are made with a mixture of premium Teavana tea and botanicals that all boast an artificial flavor-free profile. The new tea drinks come in six flavor options including 'Passion Tango Herbal Tea,' 'Peach Green Tea,' 'Mango Black Tea,' 'Pineapple Berry Blue Herbal Tea,' 'Unsweetened Meyer Lemon Black Tea' and 'Unsweetened Strawberry Apple Green Tea.'
Each of the Teavana Craft Iced Teas respond to the growing number of consumers who are looking for an alternative to sugary sodas and artificially flavored juices that have dominated the market for many years.
Positioned as a natural ready-to-drink tea option, the beverages are made with a mixture of premium Teavana tea and botanicals that all boast an artificial flavor-free profile. The new tea drinks come in six flavor options including 'Passion Tango Herbal Tea,' 'Peach Green Tea,' 'Mango Black Tea,' 'Pineapple Berry Blue Herbal Tea,' 'Unsweetened Meyer Lemon Black Tea' and 'Unsweetened Strawberry Apple Green Tea.'
Each of the Teavana Craft Iced Teas respond to the growing number of consumers who are looking for an alternative to sugary sodas and artificially flavored juices that have dominated the market for many years.
Trend Themes
1. Demand for Natural Beverages - Creating botanical-infused cold teas to cater to consumers seeking natural and artificial flavor-free beverage options.
2. Shifting Away From Sugary Drinks - Providing alternatives to sugary sodas and artificially flavored juices by offering ready-to-drink teas with premium ingredients and no added sugar.
3. Convenience Store Beverage Evolution - Collaborating with grocers and convenience stores to bring premium, natural cold teas to a wider consumer base.
Industry Implications
1. Beverage - Developing botanical-infused cold teas as a disruptive innovation opportunity in the beverage industry.
2. Natural Food and Beverage - Catering to the demand for natural beverages by creating ready-to-drink teas using premium ingredients and no artificial flavors.
3. Convenience Store - Partnering with grocers and convenience stores to introduce innovative cold tea options and capture market share in the ready-to-drink beverage segment.
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