MistoBox Ensures That Consumers Receive Their Preferred Blend
Mishal Omar — August 8, 2016 — Lifestyle
References: facebook & one.mistobox
The craft coffee subscription 'MistoBox' caters to clients' specific needs and preferences.
The service is simple yet comprehensive with its three-step approach to bringing personalized coffee beans to people's front doors. When people sign up for the craft coffee subscription they are matched with a coffee curator. The coffee curator is an expert that analyzes answers that the subscriber gives to questions about their preferences in coffee. From there, the curators choose a select few coffees from over 300 options, which are then freshly roasted from one of the 34 roasters that the service is partnered with. The coffee is then simply shipped to the consumer's door for them to enjoy.
This subscription service takes the work out of choosing coffee for consumers while still allowing them to enjoy the flavorful benefits of it.
The service is simple yet comprehensive with its three-step approach to bringing personalized coffee beans to people's front doors. When people sign up for the craft coffee subscription they are matched with a coffee curator. The coffee curator is an expert that analyzes answers that the subscriber gives to questions about their preferences in coffee. From there, the curators choose a select few coffees from over 300 options, which are then freshly roasted from one of the 34 roasters that the service is partnered with. The coffee is then simply shipped to the consumer's door for them to enjoy.
This subscription service takes the work out of choosing coffee for consumers while still allowing them to enjoy the flavorful benefits of it.
Trend Themes
1. Personalized Subscription Services - There is an opportunity to disrupt various industries by offering personalized subscription services tailored to customers' preferences.
2. Expert Curated Products - Industries can innovate by offering expert curators who analyze customers' preferences and provide tailored product recommendations.
3. Direct-to-consumer Delivery - Disruptive innovation can occur by implementing efficient direct-to-consumer delivery models to improve customer convenience and satisfaction.
Industry Implications
1. Coffee Industry - The coffee industry can revolutionize the way customers choose and receive their coffee by providing curated craft coffee subscriptions.
2. Subscription Box Industry - The subscription box industry can differentiate itself by offering personalized subscription services that connect customers with expert curators.
3. Food and Beverage Industry - The food and beverage industry can adopt direct-to-consumer delivery models to deliver personalized products, such as curated craft coffee, to customers' doorsteps.
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