This Craft Beer Bar Brings Foodies, Jocks and Beer Nerds Together
Rahul Kalvapalle — August 24, 2016 — Art & Design
References: mammothseattle & dezeen
Mammoth, a craft beer bar located in Seattle, embraces a truly innovative design that aims to offer a comfortable space to different kinds of customers within one roof.
The highlight design feature of this particular craft beer bar is its elongated shape. Within this form factor, the bar features visual cues that are designed to separate functions. For example, the tiled section of the bar features the food menu, espousing a kitchen-like aesthetic. The rear wall features the tap list, while a purpose-built viewing section aims to attract people who want to enjoy a pint while watching sports. Despite this distinct sections, the bar is visually unified by the use of the same tables and furniture elements throughout.
This craft beer bar is a great example of the power of design to bring people of different persuasions under a single roof, with the end result being a busier and more profitable business.
The highlight design feature of this particular craft beer bar is its elongated shape. Within this form factor, the bar features visual cues that are designed to separate functions. For example, the tiled section of the bar features the food menu, espousing a kitchen-like aesthetic. The rear wall features the tap list, while a purpose-built viewing section aims to attract people who want to enjoy a pint while watching sports. Despite this distinct sections, the bar is visually unified by the use of the same tables and furniture elements throughout.
This craft beer bar is a great example of the power of design to bring people of different persuasions under a single roof, with the end result being a busier and more profitable business.
Trend Themes
1. Inclusive Design - The trend of inclusive design allows businesses to create spaces that attract and accommodate diverse customer segments, leading to increased profitability.
2. Multi-functional Spaces - The trend of designing multi-functional spaces offers businesses opportunities to cater to different customer needs and preferences, leading to increased customer engagement and satisfaction.
3. Unified Visual Aesthetics - The trend of maintaining a unified visual aesthetic across different sections of a business creates a cohesive and inviting atmosphere, enhancing customer experience.
Industry Implications
1. Craft Beer Industry - Craft beer businesses can adopt inclusive design principles to create bars that attract diverse customer groups, increasing their customer base and revenue.
2. Hospitality Industry - In the hospitality industry, creating multi-functional spaces like Mammoth can attract a wider range of guests and enhance the overall customer experience, improving customer satisfaction and loyalty.
3. Interior Design Industry - The interior design industry can help businesses create visually cohesive spaces that cater to different functions and customer preferences, providing opportunities for innovation and differentiation.
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