Kat Von D Created a Limited-Edition, Cruelty-Free Cracker for Christmas
Laura McQuarrie — December 26, 2017 — Fashion
References: sephora.dk & livekindly.co
Just as there has been an increased demand for beauty advent calendars over the past few years, consumers are also seeking out novel products like festive crackers for Christmas, which can easily be shared and given as gifts.
This holiday season, Kat Von D created a limited-edition Christmas Cracker filled with a Mini Tattoo Liner in the shade Trooper B and a Mini Everlasting Liquid Lipstick in Santa Sangre. As with all of the beauty products made by Kat Von D, the two products included in the holiday cracker are completely vegan and cruelty-free.
As a limited-edition release, the Kat Von D Christmas Cracker is exclusively available through Sephora in select countries across Europe, including Bulgaria, the Czech Republic, Denmark, France, Italy, Spain, Poland, Portugal, Sweden, Switzerland, Greece, Romania, Serbia, Turkey and Germany.
This holiday season, Kat Von D created a limited-edition Christmas Cracker filled with a Mini Tattoo Liner in the shade Trooper B and a Mini Everlasting Liquid Lipstick in Santa Sangre. As with all of the beauty products made by Kat Von D, the two products included in the holiday cracker are completely vegan and cruelty-free.
As a limited-edition release, the Kat Von D Christmas Cracker is exclusively available through Sephora in select countries across Europe, including Bulgaria, the Czech Republic, Denmark, France, Italy, Spain, Poland, Portugal, Sweden, Switzerland, Greece, Romania, Serbia, Turkey and Germany.
Trend Themes
1. Festive Cosmetic Crackers - Beauty brands can capitalize on consumers' desire for shareable and giftable holiday products like cosmetic crackers.
2. Vegan and Cruelty-free Beauty Products - The trend towards vegan and cruelty-free beauty products is growing, creating a disruptive innovation opportunity for brands who prioritize animal welfare and sustainability.
3. Limited-edition Holiday Releases - Collaborations and limited-edition holiday releases can create a sense of exclusivity and urgency, driving consumer demand and interest.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can create festive and holiday-themed products, as well as prioritize using vegan and cruelty-free ingredients, to stay on-trend and appeal to conscious consumers.
2. Retail and E-commerce - Retailers and e-commerce platforms can leverage collaborations with exclusive brands and holiday-themed releases to drive sales and attract new customers during the holiday season.
3. Sustainability and Animal Welfare - The increasing consumer interest and demand for vegan and cruelty-free beauty products presents an opportunity for innovative companies to prioritize sustainability and animal welfare in their brand messaging and product offerings.
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