Rashelle's Range of Conceptual Rugs is Playful and Visually Bold
Jana Pijak — February 3, 2021 — Art & Design
Rashelle's conceptual rug collection is designed by multidisciplinary female and Indigenous Cree artist Rashelle Campbell. The artist "values playfulness as a means of exemplifying a more diverse standard of beauty, which often sings in her photography" while "her love for colours is within everything she creates," something that her hand-tufted rugs embody.
Creating a line of hand-tufted rugs -- each said to be made while the artist was watching reality television -- Rashelle opts for floral and organic shapes along with those reminiscent of nostalgic inspirations from the 90s. Her one-of-a-kind creations include everything from 'surfin flubs,' a conceptual design with green and blue floral motifs to tennis ball and basketball rugs that are the perfect sporty home accent.
Image Credit: Rashelle
Creating a line of hand-tufted rugs -- each said to be made while the artist was watching reality television -- Rashelle opts for floral and organic shapes along with those reminiscent of nostalgic inspirations from the 90s. Her one-of-a-kind creations include everything from 'surfin flubs,' a conceptual design with green and blue floral motifs to tennis ball and basketball rugs that are the perfect sporty home accent.
Image Credit: Rashelle
Trend Themes
1. Conceptual Rugs - Creating conceptual rugs that embody playful, diverse standards of beauty presents an opportunity for innovation in the home decor industry.
2. Hand-tufted Rugs - Using hand-tufting as a medium allows for custom and one-of-a-kind designs in the rug industry.
3. Nostalgic Design - Incorporating nostalgic design elements, such as those from the 90s, into modern home decor can create a trend that taps into consumers' desire for sentimental value in their homes.
Industry Implications
1. Home Decor - The home decor industry could benefit from incorporating more conceptual, custom design options for rugs to appeal to modern and diverse consumers.
2. Art - Artists can explore the medium of rug design as a canvas for their artistic expression, creating unique, one-of-a-kind pieces that blur the lines between art and functional home decor.
3. Fashion - Incorporating nostalgic design elements from fashion, such as 90s patterns and colors, into rug design can create opportunities for crossover between the fashion and home decor industries.
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