The Coveteur P'Trique Feature is Haute and Hysterical
Courtney Scharf — September 5, 2012 — Pop Culture
References: thecoveteur & thecoveteur
The Coveteur P'Trique feature is a hilarious piece that shows off a reflexive sense of humor not often seen in the fashion world.
The Coveteur, a very successful blog known for profiling the closets of famous people, has been drawing in big views since its debut. This time, however, they decided to profile P'Trique, a made-up persona first featured in 'Sh*t Fashion Girls Say,' a satirical YouTube video that went viral among fashionistas. Posing as a female style intern with a lot of attitude, P'Trique is a hysterically over-the-top character who conforms to a slew of stereotypes about the fashion crowd.
Sure to get many laughs from readers, this feature is an ingenious and innovative move by The Coveteur.
The Coveteur, a very successful blog known for profiling the closets of famous people, has been drawing in big views since its debut. This time, however, they decided to profile P'Trique, a made-up persona first featured in 'Sh*t Fashion Girls Say,' a satirical YouTube video that went viral among fashionistas. Posing as a female style intern with a lot of attitude, P'Trique is a hysterically over-the-top character who conforms to a slew of stereotypes about the fashion crowd.
Sure to get many laughs from readers, this feature is an ingenious and innovative move by The Coveteur.
Trend Themes
1. Parody-personas - Creating satirical, over-the-top personas as brand ambassadors could be a new way of engaging with consumers and garnering large-scale attention.
2. Fashion Humor - Injecting humor, jokes, and satire in the fashion industry content can be a unique approach to capturing millennials' attention in the age of short attention spans.
3. Fictitious Profiles - Developing made-up personas and brands in the fashion industry can be a disruptive way of conveying social, environmental, and political messages without alienating viewers.
Industry Implications
1. Fashion & Apparel - Brands can experiment with satirical brand ambassadors in ad campaigns and social media profiles to showcase the lighter side of apparel and accessories.
2. Media & Entertainment - Satirical content creators can partner with fashion influencers to create hilarious, tongue-in-cheek content that resonates with young audiences on social media platforms.
3. Marketing & Advertising - Marketing gurus can leverage parody personas to create viral campaigns that generate buzz and increase brand awareness and loyalty.
1.2
Score
Popularity
Activity
Freshness
