adidas' YEEZY BOOSY 380 Sneakers Get a Covellite Colorway
adidas introduces a new colorway of the YEEZY BOOST 380 sneaker model with the unveiling of the Covellite palette. The images are officially showcased by adidas and it boasts unique speckled details throughout the the upper. The materials that are used to craft the shoe are unique, with PrimeKnit making up some of the uppers.
It is done in a darker neutral tone and the purpose of this tonal palette and minimal detail is to replicate the look and the textures of minerals. This is also references in the namesake, creating a dark indigo palette interwoven with some layers of lavender. The mid foot features some light navy hues to bring dimension to the shoe with branding at the side stripes. This is rounded out with a bronze-like cushioned sole unit.
Image Credit: adidas
It is done in a darker neutral tone and the purpose of this tonal palette and minimal detail is to replicate the look and the textures of minerals. This is also references in the namesake, creating a dark indigo palette interwoven with some layers of lavender. The mid foot features some light navy hues to bring dimension to the shoe with branding at the side stripes. This is rounded out with a bronze-like cushioned sole unit.
Image Credit: adidas
Trend Themes
1. Speckled Sneakers - The use of unique speckled details for sneaker designs can differentiate products and add a new level of luxury to mainstream culture.
2. Mineral-inspired Tones - Tonal palettes and minimalistic designs inspired by natural materials can create a premium look for products across industries.
3. Bronze Cushioned Soles - Innovative cushioned soles with unconventional colors like bronze can offer a unique selling point for footwear brands.
Industry Implications
1. Footwear - Incorporating unique materials such as PrimeKnit and speckled details can jazz up and create new revenue streams for footwear brands.
2. Fashion - Natural textures and patterns are becoming increasingly trendy in fashion. Products featuring mineral-inspired colors and designs can increase appeal amongst consumers who prefer more earthy tones.
3. Sporting Goods - Sneaker innovation focused on cushioning and performance can shake up the sporting goods industry and provide a competitive edge for companies seeking to appeal to athletic consumers.
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