The Courrier International Ads Feature Beat History to the Punch
Amelia Roblin — September 8, 2010 — Marketing
References: saatchi & adsoftheworld
These three new Courrier International ads function based on a clever rewriting of history. Featuring man's first steps on the moon, the World Trade Center and JFK, the campaign designed by Saatchi & Saatchi is shocking but effective.
Each of the Courrier International ads feature a major occasion in American history. The company boldly suggests that a publication such as this is so hastily informed that it can anticipate events, and brief its readers on the subject. A close look at these images will reveal artful solutions to avoiding catastrophe—in one case, for the Russians.
Each of the Courrier International ads feature a major occasion in American history. The company boldly suggests that a publication such as this is so hastily informed that it can anticipate events, and brief its readers on the subject. A close look at these images will reveal artful solutions to avoiding catastrophe—in one case, for the Russians.
Trend Themes
1. Rewriting History Ads - There is an opportunity for agencies to help brands tell impactful stories in their campaigns by rewriting significant events in history.
2. Hastily Informed Publications - There is an opportunity for media companies to create engaging content by positioning themselves as publications that can anticipate events and brief readers on the subject.
3. Shockvertising Campaigns - There is an opportunity for brands to capture the attention of audiences by creating shocking campaigns that feature major events in history in an unexpected way.
Industry Implications
1. Advertising - As seen in the creative campaign by Saatchi & Saatchi, there is an opportunity for advertising agencies to push boundaries and create bold and impactful ads for their clients.
2. Media & Publishing - There is an opportunity for media companies to differentiate themselves by positioning their publications as timely and well-informed sources that can forecast and anticipate events.
3. Entertainment - There is an opportunity for entertainment companies to create content that reimagines significant events in history, offering a fresh perspective on these moments and engaging audiences in unexpected ways.
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