This Country-Themed Visual Branding Identity is Vivid and Eclectic
Farida Helmy — June 10, 2014 — Lifestyle
References: dolphinsonline.gr & thedieline
When in Greece, you drink Ouzo; it's like an unbreakable tradition that has been passed down from generation to generation -- and applies to both locals and tourists -- and now Ouzo is getting a makeover with this funky country-themed visual branding identity.
Choosing to go literal, EVA (Greek Distillation Company) decided they wanted to give the much-loved traditional Greek alcoholic beverage a new look. Working with creative firm Dolphins // Communication Design to create the country-themed visual branding identity for their Ouzo drink, the duo did an awesome job embodying the spirit of Greek tradition without a cliche overkill.
Choosing to go with illustrations to stay away from any stereotypical images, the new Taste of Greece packaging design is eclectic, vibrant and alternative --
although still inspired by the Greek mythology and cultural icons.
Choosing to go literal, EVA (Greek Distillation Company) decided they wanted to give the much-loved traditional Greek alcoholic beverage a new look. Working with creative firm Dolphins // Communication Design to create the country-themed visual branding identity for their Ouzo drink, the duo did an awesome job embodying the spirit of Greek tradition without a cliche overkill.
Choosing to go with illustrations to stay away from any stereotypical images, the new Taste of Greece packaging design is eclectic, vibrant and alternative --
although still inspired by the Greek mythology and cultural icons.
Trend Themes
1. Alternative Beverage Branding - The use of vibrant and eclectic designs as an alternative to traditional beverage branding presents an opportunity for disruptive innovation in the beverage industry.
2. Icon-inspired Packaging Designs - Packaging designs that incorporate cultural icons and mythology can add an element of storytelling to a product, offering a disruptive innovation opportunity in the packaging industry.
3. Literal Branding - Branding that takes a literal approach to a product's name or origin can present a disruptive innovation opportunity in the branding industry by tapping into cultural traditions and creating a deeper emotional connection with consumers.
Industry Implications
1. Beverage Industry - The vibrant and eclectic designs used in alternative beverage branding can be applied to various types of beverages, presenting disruption opportunities for both alcoholic and non-alcoholic beverage companies alike.
2. Packaging Industry - The use of cultural icons and mythology in packaging designs can disrupt the packaging industry by differentiating products and appealing to consumers' emotional connections to a product's origin and cultural traditions.
3. Branding Industry - Taking a literal approach to branding can disrupt the branding industry by creating deeper emotional connections with consumers through tapping into cultural traditions and offering unique, memorable identities.
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