Grapery's Cotton Candy Grapes Naturally Mimic the Taste of Spun Sugar
Laura McQuarrie — September 5, 2015 — Lifestyle
References: grapery.biz & nypost
Despite being green, round and the same size as an average grape, there's something very different about the newest varieties from Grapery—the Cotton Candy Grapes taste exactly like spun sugar.
Although the sugary flavor might lead some people to believe that the grapes are artificially flavored, the all-natural, non-GMO grapes were developed as a result of years of cross-pollination to create the ultimate sweet taste. These Cotton Candy Grapes are flying off store shelves, even though they are priced significantly higher than normal bunches of grapes. Grapery is quickly finding that the excitement that surrounds this novel produce is driving a huge amount of sales.
The Cotton Candy Grapes are reminiscent of Waitrose's rebranding of the 19th century Fragaria Moschat berry as a 'Bubbleberry,' because of how similar it tastes to chewing gum.
Although the sugary flavor might lead some people to believe that the grapes are artificially flavored, the all-natural, non-GMO grapes were developed as a result of years of cross-pollination to create the ultimate sweet taste. These Cotton Candy Grapes are flying off store shelves, even though they are priced significantly higher than normal bunches of grapes. Grapery is quickly finding that the excitement that surrounds this novel produce is driving a huge amount of sales.
The Cotton Candy Grapes are reminiscent of Waitrose's rebranding of the 19th century Fragaria Moschat berry as a 'Bubbleberry,' because of how similar it tastes to chewing gum.
Trend Themes
1. All-natural Novelty Foods - Creating all-natural foods with unique and unconventional flavors to attract consumers looking for new taste experiences.
2. Flavor Cross-pollination - Experimenting with cross-pollination techniques to develop fruits and vegetables that mimic the flavors of other popular foods.
3. Premium Produce Products - Offering high-quality, premium produce items with distinctive flavors to justify higher pricing and appeal to niche markets.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to innovate by introducing unique flavor profiles and enhancing the taste experience for consumers.
2. Agriculture and Farming - Potential for farmers and agricultural producers to explore cross-pollination techniques to create new varieties of fruits and vegetables with desirable flavors.
3. Retail and Grocery - Potential for retailers to capture the market demand for premium and novelty produce products by offering differentiated items and leveraging consumer interest in unique flavors.
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