CARGO PlantLove Lipstick
Bamboo Magazine — April 5, 2007 — Eco
References: sephora & alternativeconsumer
CARGO Cosmetics introduces PlantLove, a collection of 12 lipsticks each cased in a compostable plastic tube made out of corn. The lipsticks are made from a plant based formula with no added petroleum products. The box is also eco-friendly and infused with seeds which sprout wildflowers when planted. Five of the colours were designed by "celebrities" such as Lindsay Lohan, while 6 lipsticks were inspired by eco destinations like Yellowstone. If that weren't enough already, CARGO is donating $2 from every sale to a Children's Hospital. How's that for social entrepreneurship?
Trend Themes
1. Eco-friendly Cosmetics - Disruptive innovation opportunity: Develop a line of cosmetics that are environmentally friendly and made from sustainable materials.
2. Celebrity-designed Products - Disruptive innovation opportunity: Collaborate with celebrities to design and promote unique products that cater to their fan base.
3. Cause Marketing - Disruptive innovation opportunity: Create products that support a specific cause, donating a portion of sales to a related charity.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Incorporate eco-friendly and sustainable materials in cosmetics manufacturing.
2. Entertainment - Disruptive innovation opportunity: Partner with celebrities to create exclusive product lines that appeal to their fans.
3. Healthcare - Disruptive innovation opportunity: Collaborate with non-profit organizations and donate a portion of sales to support medical facilities and research.
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