New Cosmetics Line Onomie Launches with Only Two Products
Katherine Pendrill — May 12, 2015 — Fashion
References: onomie & fashionista
Brand new cosmetics line Onomie is set to debut with a streamlined collection of only two products. The unusually slim array of merchandise offered by Onomie is intentionally aimed at differentiating the new line as a set of ubiquitous beauty products.
The two items that make up the entirety of the collection consist of a dark circle correcting concealer and a line correcting highlighter, both of which are infused with active ingredients for a higher quality product. The company claims that the highlighter in particular is so effective that it will noticeably improve the fine lines around your eyes in as little as eight weeks. Beyond the capabilities of the product themselves, Onomie is also hopping to attract customer attention with a relatively low price point, which they achieve by selling directly to consumers through online-only retail.
For those looking to streamline their beauty routine with just a couple of high-quality products, Onomie's new cosmetics line might be the perfect option.
The two items that make up the entirety of the collection consist of a dark circle correcting concealer and a line correcting highlighter, both of which are infused with active ingredients for a higher quality product. The company claims that the highlighter in particular is so effective that it will noticeably improve the fine lines around your eyes in as little as eight weeks. Beyond the capabilities of the product themselves, Onomie is also hopping to attract customer attention with a relatively low price point, which they achieve by selling directly to consumers through online-only retail.
For those looking to streamline their beauty routine with just a couple of high-quality products, Onomie's new cosmetics line might be the perfect option.
Trend Themes
1. Streamlined Cosmetics Collections - Disruptive Innovation Opportunity: Develop a line of cosmetics with a minimal selection of products for a streamlined beauty routine.
2. Active Ingredient-infused Cosmetics - Disruptive Innovation Opportunity: Create cosmetics with active ingredients that provide additional benefits to the user.
3. Online-only Retail - Disruptive Innovation Opportunity: Establish an online-only retail platform to sell cosmetics directly to consumers, reducing costs and improving accessibility.
Industry Implications
1. Cosmetics - Disruptive Innovation Opportunity: Innovate within the cosmetics industry by offering a focused and minimalistic collection of products.
2. E-commerce - Disruptive Innovation Opportunity: Transform the e-commerce industry by creating a platform specifically tailored for selling cosmetics online.
3. Beauty and Personal Care - Disruptive Innovation Opportunity: Pioneer a new approach in the beauty and personal care industry by introducing cosmetics that combine skincare benefits with makeup.
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