HCP Offers an Alternative to In-Store Cosmetic Samples
Laura McQuarrie — July 21, 2020 — Fashion
References: hcpackaging & cosmeticsbusiness
As the retail experience adapts to suit new health and safety measured during a global pandemic, in-store cosmetic samples are disappearing and their future remains uncertain. In response to the demand for hygienic try-before-you-buy cosmetic experiences, HCP offers miniature packages that can be ordered online and delivered. The miniature lipstick tubes still help to give consumers a sense of the packaging and product experience, just on a much smaller scale than their full-sized counterparts.
Some of the solutions that are offered include the Fusion Square Lipsticks with 3D glitter gradient details, the Fusion Round Lipsticks with a metallic soft-touch finish and the Radical Square Lipsticks.
As it's unclear whether in-store cosmetic trial experiences will be able to resume, these miniature lipstick tubes help to supplement familiar sampling experiences.
Image Credit: HCP
Some of the solutions that are offered include the Fusion Square Lipsticks with 3D glitter gradient details, the Fusion Round Lipsticks with a metallic soft-touch finish and the Radical Square Lipsticks.
As it's unclear whether in-store cosmetic trial experiences will be able to resume, these miniature lipstick tubes help to supplement familiar sampling experiences.
Image Credit: HCP
Trend Themes
1. Hygienic Try-before-you-buy - Opportunity for cosmetic brands to offer miniature packages for online ordering and delivery, ensuring a hygienic and convenient try-before-you-buy experience.
2. Miniature Packaging Trend - Growing demand for miniature lipstick tubes that provide consumers with a sense of packaging and product experience, allowing them to explore new cosmetic options in a compact format.
3. Disappearance of In-store Samples - With the uncertain future of in-store cosmetic trials, the industry can innovate by providing alternative options like miniature lipstick tubes to maintain customer engagement and familiarity.
Industry Implications
1. Cosmetics - Cosmetic brands can leverage the trend of hygienic try-before-you-buy by offering miniature lipstick packages, attracting customers looking for safe and convenient shopping experiences.
2. E-commerce - The rise of online ordering and delivery of miniature cosmetic packages opens new opportunities for e-commerce platforms to cater to the growing demand for hygienic cosmetic sampling.
3. Packaging - The demand for miniature packaging in the cosmetic industry presents an opportunity for packaging companies to design innovative and appealing solutions that offer a compact and alluring product experience.
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