Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,863 inspiring examples.
Trend Reports
Discover why 1,284 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,096 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,284 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,096 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,863 cutting edge ideas.

Brand Identity Infographics

Clean the Sky - Positive Eco Trends & Breakthroughs

Discover How Corporate Branding is Essential to New Businesses

— August 9, 2013 — Business
The way a brand is presented to consumers, particularly its image overall, is called corporate branding, the importance of which cannot be overstated enough.

Companies such as McDonalds, Starbucks, Disney and more have all become iconic, well-known brands with an identity of their own that consumers can relate to and associate certain products with. This familiarity has allowed these companies to achieve global success and popularity, increasing consumer loyalty and beating out the lesser-known competition even when the competition lowers its prices significantly.

Consumers tend to prefer brands that they know and love, as pointed out by the Infographic Design Team, making corporate branding one of the basic building blocks towards the success of any new company or entrepreneurial venture.
Trend Themes
1. Corporate Branding Importance - Corporate branding is essential to any new businesses and entrepreneurial ventures to increase consumer loyalty and achieve global success.
2. Consumer Preference for Iconic Brands - Consumers tend to prefer brands they know and love, increasing the need for new businesses to create a strong corporate identity.
3. Building Brand Identity - Creating a strong brand identity is a basic building block towards achieving success in any new company or entrepreneurial venture.
Industry Implications
1. Marketing and Advertising - Marketing and advertising industries have an opportunity to create disruptive innovations to aid new businesses in creating a strong corporate identity.
2. Brand Consultancy - Brand consultancy has the opportunity to provide their services to new businesses to craft a strong corporate identity and differentiate themselves from the competition.
3. Graphic Design - Graphic design industries have an opportunity to develop innovative branding strategies and create impactful visual representations for new businesses.
5.9
Score
Popularity
Activity
Freshness