Aston Manor Cider Has Introduced Cardboard Multipacks
Michael Hemsworth — December 5, 2019 — Eco
References: astonmanor & talkingretail
Aston Manor Cider has introduced cardboard multipacks in an effort to further reduce its use of plastic, which will come as welcome news to shoppers seeking to decrease their purchase of the packaging. The new packaging will be introduced across the brand's Friels, Crumpton Oaks and Frosty Jack's brands, and won't interfere with the product's ability to be neatly stocked in shops. The cardboard can be easily recycled after use to put a focus on packaging that isn't meant for traditional disposal.
The new cardboard multipacks was explained further by Aston Manor Cider's Head of Compliance Jamie Weall who said, "As all of our packaging is either reusable, recyclable or compostable, it is the next significant and logical step for the business to take to replace shrink wraps and plastic rings with a more sustainable cardboard option. We have moved to install the eco-card packing machine at our Tiverton site as we are striving to remove unnecessary plastics from our products. These alternatives make is much easier for customers to recycle once they have enjoyed our cider.”
The new cardboard multipacks was explained further by Aston Manor Cider's Head of Compliance Jamie Weall who said, "As all of our packaging is either reusable, recyclable or compostable, it is the next significant and logical step for the business to take to replace shrink wraps and plastic rings with a more sustainable cardboard option. We have moved to install the eco-card packing machine at our Tiverton site as we are striving to remove unnecessary plastics from our products. These alternatives make is much easier for customers to recycle once they have enjoyed our cider.”
Trend Themes
1. Plastic-free Packaging - The introduction of cardboard multipacks by Aston Manor Cider reflects the growing trend towards plastic-free packaging in the beverage industry.
2. Sustainable Packaging - Aston Manor Cider's use of recyclable and compostable materials sets a trend for sustainable packaging solutions that prioritize environmental responsibility.
3. Consumer Demand for Eco-friendly Products - Shoppers seeking to decrease their purchase of plastic packaging are driving the trend towards eco-friendly product options like Aston Manor Cider's cardboard multipacks.
Industry Implications
1. Beverage Packaging - The introduction of plastic-free cardboard multipacks presents an opportunity for the beverage packaging industry to explore alternative packaging materials and reduce plastic waste.
2. Sustainable Manufacturing - Aston Manor Cider's shift towards sustainable packaging showcases an opportunity for the manufacturing industry to adopt more eco-friendly practices and reduce their environmental impact.
3. Recycling and Waste Management - The emphasis on cardboard multipacks and recyclable materials highlights the need for the recycling and waste management industry to develop infrastructure for efficient plastic recycling and composting.
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