This Free Video Game Cleverly Advertises Coors Light Beer
Charlotte Joyce Kidd — November 4, 2015 — Tech
References: itunes.apple & toucharcade
This free smartphone game functions as an immersive advertisement for Coors Light Beer.
The simple smartphone game leads players through an animated fighting adventure. The game's heroes, called "Super Refresh-Men," have to fight bad guys, collect beer and save party-goers from threatening overheating disasters like melting asphalt with refreshing Coors Light Beer. So far, reviewers say that it's a fun, classic smash 'em game, plus it's a free smartphone distraction for commuting and boring moments throughout the day.
This is a great marketing move on the part of Coors Light. By providing consumers with a free, entertaining product, they offer something valuable in return for its audience's attention. It's a great example of a brand packaging its message in a way that engages its consumer and makes them forget that they're being advertised to.
The simple smartphone game leads players through an animated fighting adventure. The game's heroes, called "Super Refresh-Men," have to fight bad guys, collect beer and save party-goers from threatening overheating disasters like melting asphalt with refreshing Coors Light Beer. So far, reviewers say that it's a fun, classic smash 'em game, plus it's a free smartphone distraction for commuting and boring moments throughout the day.
This is a great marketing move on the part of Coors Light. By providing consumers with a free, entertaining product, they offer something valuable in return for its audience's attention. It's a great example of a brand packaging its message in a way that engages its consumer and makes them forget that they're being advertised to.
Trend Themes
1. Branded Smartphone Games - More and more brands are developing their own smartphone games as a way to engage with consumers and offer a unique product that doubles as advertising.
2. Gamified Advertising - Gamifying the advertising experience not only makes it more enjoyable for consumers, but also creates a longer-lasting and more immersive brand experience.
3. In-game Product Placement - Brands can use in-game product placement as a non-intrusive way to advertise products and create a positive association with their brand.
Industry Implications
1. Food and Beverage - Food and beverage companies can engage with consumers by creating fun, branded games that incorporate their products in a creative and immersive way.
2. Advertising and Marketing - Advertising and marketing companies can take advantage of the gamification trend and develop innovative campaigns that turn ads into fun and engaging experiences for consumers.
3. Mobile App Development - Mobile app developers can help brands create unique and entertaining games that function as advertising, and also incorporate innovative features like in-app purchases and social networking integration.
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